Main Bhi Chowkidaar campaign behind BJP’s landslide victory: Buzzoka
Disruptive influencer marketing company Buzzoka, which had launched the Digital India Report Card last month, predicted the 2019 Election win for BJP and foresaw the ‘Main Bhi Chowkidaar’ campaign as a key differentiator.
The survey quizzed 163 digital media leaders through third party media publishers from top brands, top agencies, and start-ups. Buzzoka managed to provide a more holistic understanding of the performance of the various digital initiatives and how the general elections will play on the issues of New Digital India.
Overall, the survey highlighted that the stakeholders of Indian Digital industry are happy with current Government’s efforts in the digital space. Considering the election campaigns by two leading parties, 54 per cent of respondents believed that BJP’s ‘Main Bhi Chowkidar’ campaign was impactful, whereas 65 per cent respondents believed that Congress’ ‘Chowkidar Chor Hai’ campaign was a miss.
The experts believed that the policies implemented by the Government between 2014 and 2019 have given a boost to the digital ecosystem in India.
A whopping 91 per cent respondents believed that digital media has the influencing power to change the perception of voters in 2019 Elections, which is good news for the Government. The digital industry believed that the current Government’s digital initiatives have helped them to reach the rural audience. It’s a massive positive step towards getting far more campaign eyeballs for brands targeting rural Indians. Also, it’s a big boost for the digital economy as brands have increased their spending on digital media.
The report also suggested that the government has done a good job overall and the digital industry seemed to be quite satisfied with its initiatives to boost the digital media sector in India.
A majority of 69 per cent respondents were satisfied with the Government policies implemented to boost the digital ecosystem of the country. Over 77 per cent agreed that they witnessed a rise in digital media budgets during 2014-2019 signaling a massive rise in Digital India infrastructure.
Speaking about the success of the survey, Ashutosh Harbola, Co-Founder, CEO, Buzzoka, said, “We are absolutely delighted to predict that ‘Main Bhi Chowkidaar’ campaign started by Prime Minister Narendra Modi was a massive hit and it will play a key role in bringing the BJP back in power. We also highlighted how the digital industry sees the growth of digital India as a key achievement of the government. I would like to congratulate the Prime Minister for a thumping win and expect future digital growth be a priority agenda in his portfolio for India.”