Major Pay-TV providers lost about 5,900,000 subscribers in 2022
Leichtman Research Group, Inc. (LRG) found that the largest pay-TV providers in the U.S. – representing about 92% of the market – lost about 5,880,000 net video subscribers in 2022, compared to a pro forma net loss of about 4,700,000 in 2021.
The top pay-TV providers now account for about 70.2 million subscribers – with the top seven cable companies having about 37.8 million video subscribers, other traditional pay-TV services having 24.1 million subscribers, and the top publicly reporting Internet-delivered (vMVPD) pay-TV services having 8.3 million subscribers.
Key findings for the year include:
Top cable providers had a net loss of about 3,530,000 video subscribers in 2022 – compared to a loss of about 2,695,000 subscribers in 2021
Other traditional pay-TV services had a net loss of about 2,720,000 subscribers in 2022 – compared to a loss of about 2,890,000 subscribers in 2021
Top publicly reporting vMVPDs (not including YouTube TV, which does not regularly report results) added about 370,000 subscribers in 2022 – compared to a gain of about 885,000 subscribers in 2021
Traditional pay-TV services (not including vMVPD) had a net loss of about 6,250,000 subscribers in 2022 – compared to a net loss of about 5,585,000 in 2021
“The top pay-TV providers had a net loss of about 5.9 million subscribers, compared to a pro forma loss of about 4.7 million subscribers in 2021, and 4.9 million in 2020,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “At the end of 2022, top pay-TV providers had about 70.2 million subscribers, down from 95.5 million at the end of 2012.”