Makani Creatives turns Shoppers Stop's Instagram grid into a Cadbury Silk

Shoppers Stop collaborated with Cadbury Silk to make everyone's Valentine’s Day extra special with their campaign - ‘Unforgettable Gifts of Love’. Shoppers Stop's digital creative agency - Makani Creatives, took this as an opportunity to crack a perfect connection for social consumption around gifting ideas.

The agency smartly built a visual appeal that would make one drool over the curated gifting collection from Shoppers Stop, and of course, make sure the ‘add to cart’ button gets enough traction along with some silky treats from Cadbury.

Yashtika Vaswani - Digital Head - Makani Creatives said, "When we thought about the collaboration, what instantly came to our minds is how an Instagram grid can resemble a bar of chocolate so we decided to build on that thought and executed it to achieve the objective of the brand – i.e. the perfect gifting destination, with a timely collaboration as gifts tend to play an integral role during Valentine’s Day."

Shoppers Stop’s Instagram page looked like the classic Cadbury Silk bar. Each of these posts on the grid is a reel that showcased the various gifting options that Shoppers Stop has to offer for Valentine's Day. The collaboration became a lot sweeter with cute conversations brewing around the campaign - #UnforgettableGiftsOfLove.

Link and glimpse of the campaign below: https://www.instagram.com/shoppers_stop/?hl=en