Makani Creatives wins creative duties for Panasonic TV
Panasonic India, a leader in innovation and technology, kicked off its marketing campaign for its recently launched OLED TV. The new OLED TVC themed - Beyond Technology. Experience highlights the Hollywood tuned revolutionary HDR 10+ technology which makes TV viewing experience a delight. The 360-degree campaign bespeaks of Panasonic’s advanced proprietary technology in different aspects - Obedience as it enables you to search content with voice interaction, Compatibility as it allows two-way Bluetooth connection, Simplicity as you can easily swipe and share content from your phone to the TV and vice versa, Truth as it depicts true presentation of colors, and Power as its super bright panel delivers ultra-bright picture. The integrated campaign has been conceptualized by Makani Creatives Pvt. Ltd. and will be run across Television, Digital, Airport outdoors, in stores and print mediums.
In the TVC, the OLED has been personified as a human that understands the need of its consumer. Each frame of the 42 sec television commercial illustrates the technology aspects of Panasonic such as the Hexa Chroma Drive Pro, Absolute Black Filter, Ultra Fine Tuning, Swipe and Share technology and Dynamic Blade Speaker. The TVC is being aired pan-India across television and digital platforms of mix genre and majorly focusing on HD, English News & movies channels and Infotainment among others.
Commenting on the campaign, Mr. Sarthak Seth, Chief Marketing Officer, Panasonic India, said, “We at Panasonic have always focused on developing products with advanced technology that makes TV viewing experience more life like. Through the newly launched TV campaign for OLED range involving Ranbir Kapoor, we aim at strengthening our brand promise and further reaching out to our consumers who aspire for a cinematic experience. Distinguishing features ranging from Hollywood certified picture viewing, revolutionary HDR 10+ technology, Hexa Chroma Drive Pro – Panasonic’s original colour processing technology and similar technologies, make this experience beyond technology.”
According to Mr. Sameer Makani - MD, Makani Creatives Pvt. Ltd, “Panasonic is one of the most trusted consumer electronic brands in the world, especially in the television category. It is already established that Panasonic TVs have the best picture quality and with this campaign we wanted to go further than that. The Panasonic OLED has the best viewing experience and is packed with features that are made keeping in the mind the end user. The campaign brings out these features from the point of view of Ranbir Kapoor and in a true sense accentuates the user experience.”
Embodying the elegance and pursuit of perfection inherent in Japanese design philosophy, the new premium range of OLED TV have a sleek and striking design that makes it a luxurious complement to the interiors of homes. It goes a step further by offering technology that translates into features and benefits that are unbeatable. It aims at giving users the best possible picture quality and colour accuracy, showing movies in the way the filmmakers intended. The new OLED line up comes in 55 inch FZ950 series and 65-inch FZ1000 series with starting price of INR 2,99,000.
Agency Name: Makani Creatives Pvt. Ltd.
National Director: Anant Medepalli
Account Management: Pavan Punjabi
Strategy Head: Joel Miranda
Director: Anthony Leonardi
Producer: Raman Chauhan
Production House: Snowball Studios
Music credits: Rupert Fernandes
Working title of film: Panasonic OLED - Beyond Technology. Experience
Duration: 5 sec (teaser), 10 sec, 20 sec and 45 sec