Makers of Breathe: Into the Shadows curate a unique Instagram Experience
Amit Sadh, who was lauded for his stellar performance in the first chapter of the series, reprises his role as Inspector Kabir Sawant in Amazon Original series Breathe: Into the Shadows. Fans have loved Amit Sadh as Kabir Sawant, keeping the love and the appreciation in mind makers have curated an engaging Instagram activity for users to help Kabir Sawant investigate some cases.
This activity is an innovative crime-solving challenge on Instagram, making unique use of the platform’s ‘profile tag’ and ‘highlight’ feature to set users upon a trail of crime by solving the case and to catch the kidnapper. It lets the user in on the case to help Senior Inspector Kabir Sawant who is investigating the rise of murders and kidnapping. Through the experience, users are taken through a series of stories and profile tags that either reveal new info or end up confusing them. Sticking to the true nature of the platform which is Stories, static post, videos and profile tags, the user gets a chance to interact via selective options which help them to move further with the investigation as per the show’s narrative.
Through the game, the users understand the situation, the various characters at play and where the case is headed. What happens next will leave the users on a cliffhanger as they end up finding some pieces of evidence but whether they will be able to solve the case solely depends on how they play the game.