Mamaearth collabs with Snapchat to celebrate Lipstick Day

Mamaearth, the renowned beauty and personal care brand, is thrilled to announce its collaboration with Snapchat for an innovative AR Lens campaign in celebration of Lipstick Day on July 29th, 2023. Leveraging Snapchat’s impressive augmented reality offerings, this campaign introduces an exceptional AR try-on lens, creating an immersive beauty playground for Snapchatters. With this unique lens, users can virtually try on Mamaearth's extensive range of lipstick shades from their iconic collection.

Mamaearth aims to foster self-confidence, inclusivity, and empowerment through makeup, specifically catering to the dynamic and trend-conscious Gen Z and Millennial audience. By using the Mamaearth try-on AR Lens Snapchatters get the opportunity to experiment with various lipstick shades virtually. The advanced augmented reality technology enables them to visualize and browse the perfect shade that complements their unique style and personality, all with just a click on the screen.

“We are thrilled to collaborate with Snapchat, as the platform's Gen Z and Millennial-centric users perfectly align with our target audience. The primary objective of this campaign is to deliver a memorable and engaging experience to the audience while celebrating Lipstick Day. This collaboration allows us to engage our audience uniquely and immersively through AR, enabling them to explore our diverse range of lipstick shades virtually. We are excited to make Lipstick Day truly special for our customers." quoted Anuja Mishra, CMO, Honasa Consumer Ltd.

Mamaearth's Lipstick Day campaign on Snapchat is an exciting opportunity for Snapchatters to celebrate their love for makeup and self-expression. Get ready to Snap, Try on, and Discover the perfect lipstick shade for yourself!