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ManipalCigna Health Insurance’s campaign ‘Ek Baar Lo, Achha Lo’

ManipalCigna Health Insurance Company Limited, has launched a new marketing campaign “Ek Baar Lo, Accha Lo” designed to enlighten consumers that just having a health insurance isn’t enough, one needs to be prepared with a comprehensive, affordable and adequate sum insured plan to access quality treatment without worrying about the healthcare expenses. 

Speaking on the new campaign launch, Sapna Desai, Head of Marketing and Digital Sales ManipalCigna Health Insurance, said, “A sum insured that appears sufficient today may be inadequate to cover the rapidly escalating healthcare expenses in the next few years. Thus, to establish the need for a comprehensive health coverage and to drive memorability we have built two films with semiotics approach. The first film uses the symbol of an ‘Universal Adaptor’ to ensure that quality healthcare is not limited by borders. The second film showcases ‘a satisfying Coconut drink’ to highlight the need for adequate sum insured. Through our new digitally-led campaign films, we want to build towards establishing a message that one should not compromise when it comes to one's health insurance - "Ek Baar Lo, Accha Lo.” (Insure Once, Insure Right)

The company had launched ManipalCigna Lifetime Health plan recently, designed with unique benefits that are first in the industry. Keeping in mind the rising healthcare cost and incidences, the new ManipalCigna Lifetime Health Insurance Plan offers some enticing benefits, including

-      A Comprehensive and Adaptable coverage from ₹50 lakh to ₹3 crore in India & Abroad

-      Covers Modern and Advanced Treatments, to secure not only the current health care needs but also the ones that may arise at different stages of lifetime

-      Loyalty premium discounts on renewal from 4th policy year onwards till lifetime

-      Unlimited Restoration of Sum Insured and many other features

This feature rich plan was also awarded “Product of the Year 2021” for driving value based pricing and standing apart from current market offerings.

The COVID-19 pandemic has been instrumental in driving awareness about the significance of purchasing a comprehensive health insurance policy, to secure an individual’s and a family’s healthcare needs at every stage of life. Healthcare expenses are surging at a high rate in the country, and the shift is likely to continue. Thus the new campaign, themed “Ek Baar Lo, Accha Lo” aims to encourage everyone to buy the right health insurance plan with high sum insured to cater to the problem of ever increasing medical inflation and to get access to the quality healthcare facilities worldwide. With ManipalCigna Lifetime Health one can safeguard your finances while providing access to quality healthcare with no geographical boundaries or financial stress. 

The company has also rolled out advertisements on digital and social media along with influencer outreach programs to drive awareness about the campaign and for the new ManipalCigna Lifetime Health plan.



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