Marco Wagon: Transforming Digital Franchising in India and the Middle East

Marco Wagon, with its diverse portfolio of global brands and through strategic partnerships with all major e-commerce platforms and large format retail stores across India and the Middle East has become a game changer in the industry with its digital-first franchising approach in the fashion and lifestyle space for women, men and kids. 

The company’s portfolio includes global brands from the UK, Sweden, Turkey, Italy and France such as MAVI, NA-KD, TRENDYOL, OXXO, ALCOTT, GUESS, CARRERA Jeans, OVS, LC Waikiki, GYMSHARK, SAUCONY, Hi-Design, North Face, CARTERS, I Saw It First, BCBG & many more which cater to various consumer preferences across Gen-Z, streetwear, sustainable fashion, athleisure, performance/sports etc. 

“10 years ago, when we proposed to launch a global brand with a ‘Digital First’ strategy, it was a very new concept, fast forward to 2023, and we have successfully launched over 50+ global brands with strong fashion and lifestyle e-commerce players across India and the Middle East driving a 200% growth YOY”- says, Founder & CEO, Zenil Shah, Marcowagon India and Zomoda Global LLC.

The company holds expertise in franchising, licensing, sourcing, imports, distribution and retails across all major e-commerce platforms like Flipkart, Amazon, AJIO, Myntra, Nykaa Fashion & Tata Cliq. 

The company has also created strong marketing activities with many celebrity collaborations with Kalki Koechlin x OXXO, Harshvardhan Kapoor x Grimelange and Mira Kapoor x NAKD and many more influencer collections. 

Zomoda Global LLC is the Middle East entity of Marcowagon and has an extensive portfolio of Indian brands including AND, Hi Design, Wild Craft, Safari, Indian Terrain, Spykar etc which retail across Noon, Landmark, Namshi, Apparel and Amazon UAE. 

Marcowagon in India / Zomoda Global LLC in the Middle East has grown to be one of the most dynamic lifestyle powerhouses redefining cross-border trade, with international sourcing and liaison offices in Turkey, USA, China, Italy, and the United Kingdom and works closely with global brands to drive success in the region.