Marico Limited integrates Saffola Store with ONDC

 Marico Limited, one of India’s leading FMCG companies, has recently integrated its Saffola Store with the Open Network for Digital Commerce (ONDC). This association is a significant milestone for Marico, as it opens new avenues for growth, collaboration, and enhanced digital experiences in the ever-evolving e-commerce landscape.

The ONDC network, initiated by the Government of India, is a revolutionary digital commerce network that aims to empower businesses and consumers across the country. The initiative takes the ambitious ‘Digital India’ vision further by creating an inclusive ecosystem aimed at dramatically increasing e-commerce penetration in India and enabling population-scale inclusion of all types and sizes of sellers. Through this integration, Marico is committed to delivering unparalleled benefits to its stakeholders, including distributors, retailers, suppliers, and consumers.

Sanjay Mishra, COO India Business and CEO New Business, Marico Limited, emphasized, “We are delighted to partner with ONDC and further government’s ‘Digital India’ vision. While the e-commerce market in India has grown at an exponential pace over the past decade, online FMCG retail is yet to make significant inroads into rural and semi-urban markets. Tech-led interventions such as ONDC mark a sustained effort to bring together various stakeholders within the FMCG and retail value chain to solve this challenge. With Saffola Store integration with ONDC at such a formative stage, we look forward to collaborating with stakeholders to explore the different ways in which we can use technology to unlock and maximise its value and impact.”

Commenting on the milestone, Vrijesh Nagathan, Chief Information & Digital Technology Officer, Marico Limited, said, “We strongly believe that ONDC is a game changing initiative by the Government of India. It has the potential to revolutionize the way Indian consumers will shop in the years to come. Getting our D2C platform onto ONDC network is an example of fantastic collaborative effort between the Marico IT team and the ONDC Tech team, which will launch us into the next league of connected platforms. The integration with ONDC is a major step in this ongoing evolution of Marico as a human-centric, tech-led organisation. It will allow us an exceptional opportunity to find innovative digital solutions to existing distribution challenges.”

T.Koshy, Managing Director & Chief Executive Officer, at ONDC stated, “ By harnessing the power of the ONDC network, Marico plans to ensure seamless communication and collaboration with stakeholders across the value chain. Consumers, the ultimate beneficiaries of this integration, will experience a more convenient and seamless shopping experience. The integration will also facilitate efficient order fulfilment, ensuring timely delivery of products to consumers’ doorsteps.”