“Marketing without Money – An essential guide” by Jessie Paul is now on stands

 Jessie Paul, author, independent board member, and entrepreneur recently launched her second book “Marketing without money – An essential guide” which is now available on the stands. The book published by Bloomsbury focuses on how brands can be cost-effectively built in the current digital-driven scenario. Peppered with insights relevant for not just large and established organisations, the book has in-depth insights, practical tips and frameworks which can be used to apply effectively the concepts outlined in the book. Some key themes in the sequel to her first best-selling book of the same focus are - building a personal brandmap, ways to redefine yourself for media, role of thought leadership, communication channels for start-ups, etc.

Commenting on her second book, Jessie Paul, said, “In this book I build further on the frameworks outlined in my first book. In the sequel I took care to ensure that the increased role of digital in marketing is reflected, and its pivotal role in effective marketing which does not pinch. India has fantastic innovations – I want to equip brand owners with the skillsets to challenge global brands and monetize their ideas.”

About Jessie Paul: Jessie, an IIM-Calcutta alumni, currently sits on the boards of PB FINTECH (parent company of PolicyBazaar & Paisabazaar), Bajaj Consumer Care, CreditAccess Grameen, Expleo Solutions & Royal Orchid Hotels. She is the Founder & CEO of Paul Writer Strategic Services offering advisory, implementation & program management for technology/technology-enabled companies. She is also an early-stage investor in ARRKA, a niche player in Data Privacy and Info. security and GAGLERS, INC.  which offers voice broadcasting for political advocacy, robotic process automation for intelligent dialling, p2p texting and text broadcasting software in 200+ countries under the name CallHub. She says she got writing into her genes from her father who was in India foreign service and wrote some of Indira Gandhi’s speeches.

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Quotable quotes:

• “Marketing is no longer a private conversation but a loud conversation in the middle of a crowded park.”
• "Some CEOs consider marketing to be the icing on the cake and tell their CMOs to lay it on thick and sweet, regardless of the flavour or quality of the cake. That does not work!’
• "A better mousetrap does not always command market share.  Sometimes an average mousetrap with really yummy cheese can win!”
• "In the digital world, modesty is a business handicap.”
• "Two companies can be equally innovative. But it is the one which markets its innovation better that will become the market leader.” 
• 'If you are a small player and a challenger brand, you have to be controversial. If you say what everybody else is saying, that is not a media-worthy story.” 

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