MARS Petcare introduces 3 kg and 8 kg packs for dog food brand Chappi in India

MARS Petcare, the world’s leading pet food company, has introduced dog food brand Chappi in India. Chappi offers food for puppies and well as adult dogs. Chappi Chicken and Milk for puppies contains Vitamin E to support natural defense, dietary fibre to support digestive health and Ca and P to support healthy bones and teeth. Chappi Chicken and Rice for adult dogs contains vitamins and minerals to support natural defense, dietary fibre to support digestive health and quality proteins to support healthy muscles.

For puppies, pet parents can opt for either a 3 kg or 8 kg pack of Chappi Chichen and Milk. For adult dogs, Chappi Chicken and Rice is available in a 3 kg, 8 kg and 20 kg pack. Chappi, “heavy on nutrition and light on the pocket”, will be available in India across pet stores and ecommerce platforms.

Chappi dog food is developed by vets and nutritionists at WALTHAM Centre, a world-leading authority on pet care and nutrition. It surpasses all dog nutritional requirements set by the National Research Council (2006), the U.S. National Academy of Science. The manufacturing processes are also compliant with the safety guidelines of HACCP (Hazard Analysis and Critical Control Points). Chappi dog food is complete and balanced as it is specially formulated with the vitamins, minerals and dietary fibre needed by dogs to stay healthy and happy. It contains an optimal balance of nutrients as recommended by the NRC (National Research Council). 

Ganesh Ramani, General Manager, MARS Petcare India, said: “According to Euromonitor, commercial dog food saw current value growth of 18% in 2020 to reach INR 2500 crores. With increasing adoption of pets and our intent to penetrate smaller towns, we see an opportunity to expand our offering in the Economy segment.  MARS Petcare believes in providing the best nutrition for pets and are thus very excited for Chappi, our dog food brand in India. We will be offering products for both Puppies & adult dogs and will be available in 3kg, 8kg & 20kg bags. We are entering a new price segment that will enable pet parents to focus on nutrition without compromise.”

Chappi will be available in chicken and rice flavours for adult dogs, and chicken and milk flavours for puppies.

• Chappi for puppies will be available in 3 kg packs for Rs 485 and 8 kg for Rs 1,200

• Chappi for adult dogs will be available in 3 kg packs for Rs 460, 8 kg for Rs 1,140 and 20 kg for Rs 2,650