Mary Kay Independent Beauty Consultants now have opportunity to ride Toyota Etios.

Mary Kay's annual India Seminar served as the backdrop of a spectacular unveiling when hundreds of Mary Kay Independent Beauty Consultants ' expecting perhaps to see a new model of the coveted pink Cadillac ' were astonished to see a brand new sedan, Toyota Etios as award. The exhilarated crowd demonstrated their approval of the new family member with roaring cheers and applause. The stylish Toyota Etios joins her iconic sister, the pink Cadillac, as another symbol of status and achievement of the Mary Kay independent sales force.

"At Mary Kay, we have conducted extensive design work as we develop on-trend, high-performing color cosmetics and skin care products that consumers want and need," Hina Nagarajan, Country Manager Mary Kay India said,. "We applied this same, deep-rooted commitment to searching for a new Mary Kay Career Car option for our Independent Beauty Consultants that beautifully blends style, with functionality and durability ' as well as one more way to inspire the Mary Kay independent sales force on their road to success. Our company's dedication to finding what women want is underscored once again as we welcome the trendy Toyota Etios to our family of Mary Kay Career Cars."

The Quality symbol, Toyota Etios joins the signature pink Cadillac and the fleet of Mary Kay Career Car options available to top-performing, qualifying Mary Kay Independent Sales Directors who earn the use of these Mary Kay Career Cars. The Toyota Etios is prized by consumers and has received numerous accolades, such as: Car of the year from the CNBC-TV18 Overdrive; Mid size Car of the year 2010 also from CNBC Overdrive; Sub compact Car of the year 2010 from NDTV Car & Bike, Best Saloon Car of the year 2010 from UTV Auto Car¦.

Seminar celebrates the success of the company's independent sales force. Seminar is focused on recognizing Mary Kay Independent Beauty Consultants for their achievements, while also providing education, inspiration and motivation for the year ahead.

Added Nagarajan, "Mary Kay is committed to its mission of enriching womens' lives in many tangible ways. One such way is by constantly launching innovative and efficacious products. Also we continue to encourage our Independent Beauty Consultants by awarding them with various incentives such as over 125 pieces of diamond jewelry given to the winners this year alone and over 250 Beauty Consultants have travelled across the globe for International Educational trips"

Mary Kay Ash founded this Company on the Golden Rule and emphasized the importance of giving back to the society. That's why every day Mary Kay is changing the lives of women and children around the world through its Pink Changing Lives„¢ initiatives across the globe.

As part of these initiatives Mary Kay India launched "Beauty That Counts" CSR campaign from June 16 through Dec 31, 2010. Mary Kay donated INR 47 from each sale of Beauty that Counts Mary Kay Crème Lipstick in shades Inspirations (soft baby pink) and Confidence (deep berry). Mary Kay India is proud to support Udayan Care, a Public Charitable Trust, for the quality care of disadvantaged children and women with a contribution of INR 1 Lac from this campaign. The contribution to Udayan Care will be used to help underprivileged and below income level girls to do Vocation & Diploma courses to enhance their skills for better job opportunities in future.