MasterChef Kitchen Ke Superstar viewers get the opportunity to make a Fortune

Fortune Oil has partnered with the internationally acclaimed competitive cooking game show Masterchef kitchen ke superstar aired on Star Plus in its third season with a focus to bringing the joy of eating to the viewers, and promote Healthy Cooking through Rice Bran oil. As part of the consumer engagement programme, Fortune Oil has launched an online culinary contest.

MasterChef Kitchen Ke Superstar is a widely popular cooking game show that originated in the UK. Today this show is produced in more than 35 countries and is aired in at least 2000 territories. Taking its cue from the ever popular MasterChef Australia, Masterchef kitchen ke superstar was launched 3 years ago and was hosted by Bollywood Superstar Akshay Kumar. In its third season MasterChef Kitchen Ke Superstar aims to acknowledge and encourage the culinary skills of passionate cooks and groom them to become the ultimate professionals of the art.

“We rejoice good food as much as Masterchef Kitchen Ke Superstar does, and through this contest, we would be encouraging the Indian audience to submit recipes which are not only tasty but also healthy! 3 winning entries will get a reward of Rs. 1 Lac and will get to meet the masterchefs in person! At Fortune, We strongly believe that you don’t need to compromise on health for great taste or vice-versa, and using the right proportion of right ingredients is the key. Fortune Rice bran health, for instance is closest to WHO recommendation and has a host of health benefits starting from heart-care, immunity, skin care, etc. and our research shows consumers finding the food really tasty as well!” says, Manish Iyer, AGM (Marketing & Strategy)

“Fortune oil has endeavored to bring home the joy of eating, and with Masterchef Kitchen Ke Superstar celebrating great cooking from around the country, there is a natural synergy in the association. However, in the wake of unhealthy lifestyles, it is imperative that consumers start eating healthy. While Indians have always cherished cricket, bollywood and good food, the many myths surrounding healthy eating has led to a feeling that one has to choose between taste and health. This contest is aimed at emphasizing how taste and health go hand in hand.” says Master Chef Judge Vikas Khanna.
Participation for the contest will begin on 8th April 2013. The contest is open to all amateur chefs in India with a passion for ‘Being Healthy’. Participants will have to submit ‘Healthy’ recipes using Fortune Rice bran health along with the recipe pictures. The recipe submission will be judged on their uniqueness, creativity and the health aspect. The competition ends on 20th April 2013. The top three winners will receive prize money worth Rs 1 Lakh each and will be invited on the show and meet the judges and contestants. Winners will be announced on the MasterChef Kitchen Stars Ka Safar on Star Plus and online on the site.Watch MasterChef Kitchen Ke Superstar , every Mon – Fri at 8pm on Star Plus.