Max Fashion’s initiative- You Are So Beautiful creates a strong resonance with women

With over 60 million+ views in a span of 10 days, the #YouAreSoBeautifull initiative by Max Fashion kickstarted on a high note. Using International Women’s Day as a kick-starter, the brand will be celebrating the journey of womanhood round the year through different touchpoints. With an optimistic and appreciative narrative, created in collaboration with DViO Digital it garnered positive reviews, comments, feedback and more in a short span of time.

Exclusive workshops across 350+ stores in 30 cities with 4000+ attendees, collaborations with 300+ influencers and contests across social media platforms. They launched their own AR filter that leaves one a compliment on tilting their head and got over 60 million+ video views.If numbers weren’t enough to prove the success of the initiative, the views comments sure were.

One viewer commented “Thank you for beautiful ad you people really make amazing ad full of inspiration and make my morning really beautiful I am feel so happy after watching ad I am really…”

Another viewer commented “Really amazing and yes every woman in this world is as beautiful as the moon...me too... it’s not attitude but self-praising is necessary too”

#YouAreSoBeautiful wasn’t just a campaign, it is an initiative that will celebrate the journey of womanhood throughout the year.It is about spreading positivity and making every woman go from feeling ‘beautiful’ to feeling ‘beautiFULL’ for who is, not limited to the stereotypical definition of beauty.Max Fashion has a lot more in store for every ‘beautiFULL’ woman out there, to celebrate her and her significance.