Max launches Bupa Health Insurance in India

The company will initially start operations in six key cities: Delhi, Mumbai, Bangalore, Chennai, Hyderabad and Pune. Max Bupa also unveiled its first product Heartbeat Health Insurance. "Heartbeat' is a comprehensive individual and family-focused health insurance product designed to help customers care for their health proactively at every stage of their lives.

Speaking at the launch of Max Bupa Health Insurance, Analjit Singh, Chairman, Max India said, "Our entry into health insurance is a logical extension of our focus on the businesses of life. At Max India Group, service excellence is the key driver for all our businesses and in this new venture we aim to replicate this proposition. Through this partnership with Bupa which has international expertise in creating and delivering differentiated health insurance solutions, we are confident we will raise the bar for health insurance in India. Our customers will benefit due to our experience and understanding of the Life Insurance and Healthcare sector"

Ray King, Chief Executive, Bupa Group said, "Our innovative Indian health insurance and wellness services focus on the customer. Bupa believes that our success depends on providing access to high quality healthcare. We are committed to helping people live longer, healthier and happier lives, and we aim to build lasting relationship with our customers in India to become their healthcare partners for life."

Max Bupa's Heartbeat Health Insurance is a totally new and innovative approach to health insurance in India. Heartbeat covers whole families ' from newborns to senior citizens of any age ' marking a significant milestone in the health insurance industry. Max Bupa's Heartbeat Health Insurance, which is available in three levels (platinum, gold and silver), provides cover for expenses including in-patient treatment, pre- and post-hospitalization, maternity and childcare benefits.