Max New York Life's record entry to 'The Guinness Book of World Records'

Max New York Life Insurance, one of India's leading life insurance companies, today announced that it has earned its place in the Guinness Book of World Records. The recognition was bestowed upon the company for creating the "World's largest umbrella'. This record setting collapsible umbrella is almost as wide as the dome of Taj Mahal and as high as a three stories building. With a 54 feet diameter and 32 feet height it could provide cover to around 200 people. A team of 20 people worked for 24 days to construct this award-winning umbrella and was unveiled on 14 August 2010 at Ishanya Mall in Pune.

On this achievement Anisha Motwani, Chief Marketing Officer, Max New York Life Insurance, said "We are delighted with this recognition. The largest umbrella in the world justifies Max New York Life's tagline line of "Karo Zyaada Ka Iraada". It also signifies protection from uncertainties of weather; just like life insurance which provides protection from uncertainties of life. This innovative initiative was undertaken as a part of our efforts to build higher visibility for the Max New York Life brand. We will continue to work on similar high impact programs which are aimed at making Max New York one of the most admired brands in the country."

The new record has been set against the previous record of 53 ft 2 inches in diameter and 31 ft 6 inches height by Sun City Umbrella Ind. Ltd in Jin Jiang city, Fujian Province, China during October 2005.