Maxus Asia Pacific appoints Nathan Cook as Head of Trading

Ajit Varghese, Regional CEO, Maxus Asia-Pacific, has appointed Nathan Cook as Maxus Asia Pacific Head of Trading. Nathan joins as Simon Porter, the former Maxus APAC Head of Trading moves to the Maxus Global team as Deputy Global Trading Director. Nathan has an excellent track record in Maxus Australia where he was the National Trading Director based in Melbourne, overseeing the investment and negotiations for key accounts including Fiat Chrysler, Jetstar, Hungry Jack’s, Suzuki, Uniqlo, Unicharm, iSelect and Aldi.

Nathan has 17 years of experience in the Australia/New Zealand markets across business development, trading, negotiations, staff training and media commentary. In his various roles within GroupM agencies, he has worked across Automotive, Telecommunications, FCMG, Health, Retail and Travel categories on many iconic Australian and global brands. He has been a part of the Maxus Australia Executive Committee since 2014; also a part of the GroupM Aspire training community since 2010.

In Nathan’s new role, he will be working closely with Nick Binns, CIO GroupM APAC and will lead the trading and investment product for clients across the APAC market, supported by Anita Munro (Regional Trading Director) and Scotty Ho (Associate Trading Director), bringing the best in class capability of GroupM trading to Maxus’ client base.

Maxus APAC CEO Ajit Varghese remarked, “Nathan is an excellent and deserving candidate to advance into this role, bringing a proven track record in driving value for clients and several years of experience in Australia, a key market for Maxus. He has a wealth of cross-category experience and his calm, focused approach will prove a great asset for managing both internal and external stakeholders across cultural regions.”

“At Maxus, we strive to offer our star performers exciting career opportunities within the group and Nathan more than meets the criteria.” 

Commenting on his appointment, Nathan said, “The Asia Pacific region is the fastest evolving market in terms of consumer behaviour and media landscape and I am very excited to be part of a world-class team helping lead clients through this change. Simon Porter has built a fantastic trading product with the support of his team and I look forward to continuing to build upon this great foundation.”

Nick Binns, GroupM Asia Pacific Chief Investment Officer, added here, “I look forward to working closely with Nathan in his new regional trading role. He brings highly valuable trading experiences and learnings from Australia, which I know he’s now excited to apply across Asia”


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