Maxus picks Shailja Vohra as head of ESP Business

Maxus gets on board Shailja Vohra, who has joined as MAXUS ESP head. She joined on 5th March at the Delhi Maxus office and will be reporting directly to Ajit Varghese, MD, Maxus and Motivator, SAsia.

Prior to this, she was heading programming & Operations for Fox Traveller & acquisition for NGC and before that a long stint in Discovery programming.

"At Maxus, we have always believed in incubating specialized people in areas of content, activation and digital apart from integrated planners leading business teams. With Shailja's programming background and her passion for the space, we believe it can add a fresh perspective of looking at content and also look at ways of driving content strategy for brands across platforms, formats than just AFPs",says Varghese.

Shailja's favorite pastimes include Yoga, Art of Living and Social work.

"It's a privilege to be part of Maxus ESP team. I am joining them at an interesting juncture both when Content is taking a Central role in Communication Planning and Brands are looking at newer formats to engage with consumer. Would love to take the practice to the next level along with GroupM collaboration and capabilities" says Shailja