Maybelline New York Brings Virtual Makeup to the Workplace

Maybelline New York announced today a collaboration with Microsoft that offers a new way to get ready for video calls with virtual makeup in Microsoft Teams.

The Maybelline Beauty App in Microsoft Teams allows users to adjust their personal style quickly and easily from directly within a Teams meeting. The virtual makeup looks provide a low-barrier way to try out different styles with the goal of democratizing makeup and empowering people with self-confidence- especially at work.

With this integration, Maybelline is taking its latest step into the digital makeup world.

"Maybelline’s mission is to give everyone self-confidence to express their beauty. Whether you are working in-person or virtually, feeling good about yourself can help put your best foot forward” said Trisha Ayyagari, Global Brand President of Maybelline New York. “That’s why we partnered with Microsoft Teams to develop virtual makeup looks – now even on the busiest day, you can put makeup on and get ready with just a click. We hope we make people’s lives a little easier.”
Powered by Modiface AI and developed in collaboration with the Geena Davis Institute, Maybelline aims to provide users with a range of looks to best suit their meetings, while allowing them to explore different makeup looks they might not have otherwise tried out.

Consider this your “virtual makeup bag,” equipped with all the must-have digital makeup products for our increasingly digital world. With a simple click, users can choose from 12 makeup looks to complement their own natural look and effortlessly feel their best. This is a first for one of the brands in the L’Oreal Group. The virtual makeup looks will be available as an option in Teams video calls starting today to those with a Microsoft Teams enterprise license.

"At Microsoft, empowering people through technology is at the core of what we do,” said Nicole Herskowitz, Vice President, Microsoft Teams. “The new Maybelline Beauty App on Microsoft Teams is a great example of how, together with our partners, we are giving people more ways to express themselves in hybrid work environments using the power of AI.”