Mayur Sethi to grow Content Distribution at WittyFeed as Partner & COO
WittyFeed, world’s second largest & India’s largest content marketing platform has officially announced the joining of Mr. Mayur Sethi as company’s Partner & COO. With this new member onboard, the company aims to build its Content Distribution Segment along with Brand Sales.
Having an experience of more than a decade, Mayur has worked with Havas Media and then he started his own Digital Marketing Agency, MP09 Digital, and parallelly worked on Hoppingo which is an e-commerce curation and product discovery platform. He has been doing that for 5 years now; Mayur has exited 2 StartUps successfully and was working as Digital Consultant when he started working closely with the management team at WittyFeed in building the brand and managing operations on the floor. Soon after the successful re-launch of the brand and re-branding, the call was made to bring him aboard and help in shaping the vision of the company further.
"Mayur would be primarily taking care of Distribution in the organization where he has got good experience in managing partnership and strategic alliances with many brands and agencies. Mayur has been instrumental in setting up the brand delivery team and has also been managing brand collaboration and marcomm team", said Vinay Singhal, CEO WittyFeed. He also added, "Since almost 2 years we have been working with Mayur on various projects and have seen him optimizing the thought process and working efficiently with his Agency and StartUp experience. He played a pivot role in re-branding of WittyFeed and other in-house properties and since then we have not looked back."
“Mayur comes from a very different school of thoughts and his management skills have helped in channelizing various streams internally, this association has so far helped us in optimizing various internal processes. Mayur knows how to build a sustainable business for the long-term, and we’re looking forward to drawing on his expertise as we continue to grow and scale said”, Parveen Singhal, CCO, WittyFeed.
Talking about his product level understanding and working as an Entrepreneur in multiple domains, Shashank Vaishnav, CTO, WittyFeed said, “He has got a good understanding of technology and how efficiency can be mapped to enhance the processes using technology and that is what I liked about him. We are together working on a product internally within his leadership which will help in changing the dynamics of content distribution and audience development. With a strong business acumen and a nag for client satisfaction, we are sure the relationship with partners will be strengthened even more.
Mayur is an Educationist and is a practitioner of Knowledge sharing by heart and have been a part of a list of "Top 50 Digital Marketing Professional" by WMC. He would be based in Indore but would be taking care of all markets to expand the horizon of the company and empower the resources with knowledge and experience as Chief Operating Officer.
"WittyFeed is one such aspirational startUp that every entrepreneur wants to build, my aim here would be to use my experience and learning from various startups I have built and further grow and strengthen the Distribution segment. Audience development and management is the most important part of any SSP and I am sure to develop it further and scale big", said Mayur Sethi.
The blockchain and crypto-currency is one such approach that he is driving internally and would surely be a new segment where the company would be foraying with its rich audience network and strength in the content marketing category.