McCain's 'Shart Mat Lagana' Campaign: Preservative-Free Delights

McCain Foods India, a prominent frozen food brands, proudly announces the launch of its latest campaign. ‘Shart Mat Lagana’ celebrating the 100% preservative-free nature of its products. This campaign underscores McCain’s dedication to delivering high-quality and wholesome products that families can trust without guilt.

The 'Shart Mat Lagana' campaign revolves around McCain Foods' unwavering commitment to providing preservative-free products. This commitment is realized through the innovative 'quick freeze' technology, showcasing the brand's dedication to delivering high-quality, preservative-free options to consumers.

Mr. Aditya Krishna, Head of Sales and Marketing, McCain Retail, expressed, “At McCain Foods, we have consistently aimed to redefine the frozen food snacking landscape by offering 100% preservative-free products. We have harnessed ‘quick freeze’ technology to preserve the natural taste and freshness of our products. Our latest initiative, the 'Shart Mat Lagana' campaign, stands as a testament to this commitment, highlighting our resolve to providing families with delicious and convenient snacking experiences without any concerns about preservatives. We are hopeful that this campaign will resonate with our beloved consumers who prioritize unparalleled quality for their delectable snacking experiences.

The campaign features a compelling TVC conceptualized by BBDO, showcasing a family's delight in McCain products while emphasizing their preservative-free nature. In the commercial, a skeptical family member places a bet against McCain's preservative-free claim, only to be pleasantly surprised when proven wrong, demonstrating the trustworthiness of McCain's products.

 Mr. Nikhil Mahajan, Chief Growth Officer, BBDO, expressed, "In crafting the 'Shart Mat Lagana' campaign, our goal was to showcase McCain Foods' dedication to preserving natural flavor without the use of preservatives. We wanted to convey not just a product message but an experience of trust and delight. This campaign is a celebration of McCain's commitment to providing wholesome, preservative-free options, and we believe it will leave a lasting impact on consumers, reinforcing McCain's position as a leader in quality frozen foods.

 McCain Foods has been a pioneer in innovation, leveraging advanced freezing techniques to ensure its products retain natural flavor and freshness without preservatives. This dedication to quality has made McCain a trusted household name, synonymous with delivering delicious frozen treats and upholding the commitment to providing wholesome, preservative-free options for consumers seeking uncompromised quality in every bite.

The campaign is amplified through TVCs, digital platforms, Cinema, radio, community marketing, and some snackable content on social media channels.