McCann, AR Rahman up the ‘josh’ factor for Reliance during lockdown

McCann India’s new campaign for Reliance Industry is another piece of impactful work in the lockdown period. The campaign, ‘Naye India Ka Naya Josh’, is written by Prasoon Joshi, with music composed by AR Rahman. The film has been directed by Ravi Udyawar in consultation with teams from Reliance and McCann. 

The campaign, through several vignettes, talks of the future of India and how Reliance is playing a constructive role with modern technology – be it in ushering in 5G connectivity, retail, agriculture, health, and education. McCann India has produced the TVC with all the talent working seamlessly out of home during times of the COVID-19 pandemic. 

Campaign Credits:

McCann Team

Prasoon Joshi

Ashish Charavarty

Jitender Dabas

Abhinav Tripathi

Himanshu Saxena

Production House

Ravi Udyawar Films