McCann Worldgroup India Wins a Graphite and Wood Pencils at D&AD Awards

D&AD celebrates creative excellence with the belief that creativity is a key driver in commercial, economic, social and cultural success. The Awards incorporates more than 40 categories judged by nearly 400 of the world’s leading creatives, recognising work that will inspire seasoned talent and encourage the next generation. As a charity, entries enable D&AD to fund educational programs such as D&AD Shift with Google, a free, industry-led night school for self-taught creatives from under-represented backgrounds.

This year, there were a record number of entries to the Awards, with nearly 30,000 individual pieces of work making up the 12,243 entries. At Wednesday’s ceremony, one Black Pencil, the creative industry’s most coveted accolade reserved only for truly groundbreaking work, was awarded.

At the D&AD Awards ceremony held on 24^th & 25^th May, McCann Worldgroup India wins a Graphite & Wood Pencil.

The prestigious Graphite & Wood Pencil was awarded to the campaign titled Shagun Ka Lifafa, this year in the Commerce Acquisition & retention and Commerce Cultural Experience category respectively. 

Other than this McCann also won one Finalist for the same campaign.

Commenting on the win Prasoon Joshi Chief Creative Officer McCann India said, “We are really proud of the work done for Ujjivan Small Finance Bank (Shagun ka Lifafa) It’s a great feeling to win this prestigious honor at D&AD. Congratulations to the entire team led by Ashish Chakravarty, Sambit Mohanty along with Rathish Subramaniam, Karthik R, Vikash Ravi and Suresh PV put in a great effort to make this idea and work come alive. Special thanks to Vineet Mahajan for his contribution for directing the video ”.