Media is a double-edged sword: Radhika Ghai
Radhika Ghai, Co-founder, ShopClues and Founder-CEO of Kindlife.in, has been a serial entrepreneur. She was the first woman co-founder of a start-up, Shopclues, that became one of the earliest Unicorns in India. Now, Ghai is on a mission to educate GenZ to living a kinder life.
Radhika Ghai was engaged in an interesting conversation in a fireside chat during the 2nd edition of IMAGEXX Summit and Awards 2022, which was held yesterday (June 17, 2022) by Lloyd Mathias, business strategist and angel investor. The two industry leaders spoke about ‘Building Brands for India’.
At the outset, Mathias asked Ghai about her journey leading two start-ups, her life before turning an entrepreneur and the challenges that she faced.
Ghai started by speaking about her relationship with communications professionals, “I am always inspired as well as intimidated by communications professionals because you always know what’s the right thing to say and you guide us. As entrepreneurs, especially in the start-up world, we have a tendency of putting our foot in our mouth, sometimes, and when we are talking to the media most of the times. I’ve had a bunch of you guide us.”
She then went on to share about her experiences as a start-up founder ad said, “I have been active in the start-up consumer ecosystem in India for the last 11-odd years. I moved back to India in 2011 to start Shopclues and that’s where my journey with India started. I am a serial entrepreneur, doing this for the third time. I find it quite fascinating, because I feel that the India that I came back to in 2011, when we started Shopclues, was a very different country from what it is today. I don’t think there is any other country out there that has changed so quickly.”
Ghai also spoke about how Covid brought health and wellness to the forefront and added that the next decade would be about wellness. Here, she mentioned about her foray into the wellness space with Kindlife.
Mathias then steered the conversation towards the importance of building a narrative that can communicate to a larger ecosystem and sought Ghai’s opinion on this.
Speaking about her biggest learning from the communications fraternity, Ghai said, “As we set out to build companies, and hopefully large companies, consecutively, it is very important to build out the culture of the organisation. And I feel there is nobody better than our current government to learn on that from.”
These are edited excerpts. For the complete conversation, please watch below:
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