Media Mic Secures PR Mandate for Astrotalk

Media Mic, a leading PR agency known for its innovative strategies and impactful campaigns, is thrilled to announce its recent win of the PR mandate for Astrotalk, India's #1 astrology platform, that is taking India’s vedic sciences global.

Astrotalk, a rapidly growing platform that connects users with experienced astrologers, has chosen Media Mic as its strategic PR partner to enhance its brand visibility and strengthen its presence in the media landscape. This collaboration reflects Media Mic's commitment to working with innovative and forward-thinking brands.

Media Mic is a new-age communication partner with a focus on innovative ideas, tailor-made communication strategies, consistent brand messaging, and measurable results. The agency will oversee an integrated communications mandate covering brand and corporate communications for Astrotalk. In addition to handling media relations and content creation, Media Mic will also be responsible for launching campaigns, thought leadership articles and industry leadership positioning.

Ankita Vazirani, Co-Founder at Media Mic, expressed enthusiasm about the collaboration, saying, "We are excited to partner with Astrotalk, a trailblazing platform that has redefined the astrology landscape. And we look forward to elevating Astrotalk's brand story and helping them reach new heights in the media space, both local as well global. We could all use a little help from the stars.”

Astrotalk, founded by Puneet Gupta and Anmol Jain in 2017, has emerged as a trailblazer in the astrology market, bridging the gap between consultant astrologers and believers in astrology. India's astrology market, estimated at USD 10 billion, witnesses Astrotalk commanding an impressive 80 percent share of the online astrology market. Boasting over 15,000 astrologers and 400,000 Daily Active Users (DAU), Astrotalk has become the largest online astrology platform, operating on a revenue-sharing model with astrologers.

Puneet Gupta, Founder and CEO of Astrotalk, commented, “We are pleased to welcome Media Mic as our PR partner. In our pursuit of taking India's vedic sciences global and consolidating our position as the country's top astrology platform, we believe that Media Mic’s expertise aligns perfectly with our vision. Their strategic approach to PR will help us reach a broader audience and we’re excited to navigate the journey ahead together.”

Astrotalk recently captured the nation’s attention with its unique marketing strategy. CEO Puneet Gupta announced a compelling reward for users if India wins the ICC Men's Cricket World Cup 2023 final match against Australia. Taking to social media, Gupta shared that INR 100 crore would be 'equally divided' among users and deposited into their app wallets. Gupta's announcement sparked curiosity and discussions on social media, with the move being lauded for its uniqueness. And Media Mic, leveraging its strategic communication prowess, played a pivotal role in conceptualizing and executing the campaign in the media.

With a shared vision of bringing astrology into the mainstream, Media Mic is geared up to leverage its expertise in crafting compelling narratives and executing strategic communication plans for Astrotalk.