Meenakshi Sarkar joins Spark Minda as Group Head Corporate Communication

Leading Manufacturer of Automotive Components Spark Minda has recently appointed Meenakshi Sarkar as Group Head Corporate Communication.

Prior to this she has worked with Hero Future Energies as Head of Marketing and Communications for more than six years and was responsible for implementing lead generation campaigns and to drive digital agency to focus on increasing ROI from the digital marketing spends.

Sarkar works closely with leadership team to plan and create strategies, tactics, activities, and materials for the purpose of conveying the most relevant message to employees & external stakeholders by providing top management with overview of external perception of the organization.

She specializes in creating road map of social campaigns/tactics; collaborate with content and product teams to determine business prudent messaging.

In her previous stints she has also been associated with Bridge to India Energy, MSL Group India, Hanmer MS&L and Simulations PR.