Meesho partners Nukkad By Stage to encourage people to shop online

The e-commerce space has evolved immensely in the past couple of years. The Indian e-commerce market is expected to grow by 21.5%  in 2022 but despite the rise of e-commerce, there are many people in Bharat who haven't shopped online due to some or the other reason. One of the main reasons why people don't shop online is that they find it difficult, it gets overwhelming for them and hence, Nukkad By Stage, along with Meesho decided to come up with a separate e-commerce literacy show, 'Digital Didi Ki Online Bazaari' to guide, educate and motivate people to shop online and become a smart shopper.

 

 

 

Digital Didi is of course a fictional character, but she deals with real world problems. She comes from a small town Rewa in Madhya Pradesh. Her father was a postmaster and she has seen how post offices work, how tough it used to be earlier. Digital Didi now has her own courier service company, and she firmly believes that each and every person should become digital literate. Meesho noticed that even in the integral part of Bharat, people are well aware of digital wallets and other digital modes of payment, they're very active on social media but still, they have this fear of shopping online and the reason is lack of awareness, lack of literacy  and their involvement in the e-commerce space. So, here through Nukkad's new show, Digital Didi is solving this particular problem and she is teaching everyone  every single bit of online shopping or in her words, "Online shopping se judi har choti-badi baat", so that each and every non shopper becomes a smart online shopper.  This show is 13 episodes long and the audience response is really great so far.

 

Meesho is India’s fastest growing internet commerce platform. Meesho has collaborated with Nukkad By Stage for its new IP Digital Didi Ki Online Bazaari. Meesho primarily caters to Value-Conscious Indian customers and Nukkad's audience is also very similar to their consumer base. Moreover, here at Nukkad by STAGE our offerings are in sync to reach these 536M Indians who spend an average of 24 min per day on video consumption. Hindi is our primary content language because 450 million Hindi speakers in India are twice as big a market as our country's 220 million English speakers.  Hence, Meesho is a perfect fit for our show and flows well with it.

 

With a vision to enable 100 million small businesses, including individual entrepreneurs, to succeed online, Meesho is democratizing internet commerce and bringing a range of products and new customers online. The Meesho marketplace provides small businesses, which includes SMBs, MSMEs and individual entrepreneurs, access to millions of customers, selection from over 700+ categories, pan-India logistics, payment services and customer support capabilities to efficiently run their businesses on the Meesho ecosystem.

 

Founded by Vinay Singhal, Parveen Singhal & Shashank Vaishnav in 2019, Nukkad By Stage is a one stop platform for quality and sensible Hindi content in Bharat. Watch 'Digital Didi ki Online Bazaari' on Nukkad By Stage.