Meridian gets Luminous Power Technologies' account

Luminous Power Technologies, market leader in Home Inverter & UPS segment, has appointed Meridian as its new creative agency. The mandate to choose Meridian (An Ogilvy Group Agency) for creative duties comes after a multi-agency pitch.

On appointing the new ad agency, Sushil S. Matey, President - Marketing and Sales, Luminous Power Technologies said, "We were particularly impressed with Meridian's acumen and understanding of the brand and the market. The agency has the expertise and the desired capabilities. We are pleased to announce our association with Meridian and I'm sure they will help us take our brand to newer heights". "We are presently working on a new television commercial, which will be aired from 30th April onwards", he added.

Rensil D'Silva, Executive Creative Director, Meridian said, "We are all really excited to work with Luminous. Luminous has a dynamic product range and our task would be to build the category, as well as the product, and form an emotional bond with the customers"

Luminous Power Technologies has been in the business for over 20 years now and their products are exported across the globe. Luminous will get into TV and print TV, Outdoor and BTL activities. The company has a plan to spend Rs. 40 cr. on marketing budget in next financial year.