Metaverse will drive innovations in VR, AR & AI: Piyush Gupta, VOSMOS

VOSMOS is a tech start-up specialising in the Metaverse and virtual experiences. Their mission is to empower businesses by providing immersive and scalable solutions. They offer services such as Metaverse development, customisable technology solutions, virtual events, and webinars. What sets VOSMOS apart is their focus on interoperability and scalability, ensuring a connected experience and the ability to handle large user numbers. They envision a future where the Metaverse transforms technology, marketing, branding, and communication, and they strive to stay at the forefront of advancements in the industry.

In an exclusive interview with Adgully, Piyush Gupta, CEO, VOSMOS, speaks at length about how the company is built to effortlessly handle a vast number of users while maintaining exceptional performance and stability; how a visionary mindset is critical; what are the essential skills and qualities required to succeed in the rapidly evolving field of virtual experiences and the Metaverse, and more.

Could you tell us more about VOSMOS and its mission in the Metaverse and virtual experiences space?

VOSMOS is a tech start-up that specializes in the Metaverse and virtual experiences. Our mission is to empower companies to revolutionize their businesses by embracing immersive solutions that are both user-friendly and scalable. We offer a wide range of services, including Metaverse development, customizable technology solutions, virtual events, and webinars.

At VOSMOS, we are committed to democratising technology and creating impactful experiences for everyone. Our AI products can be tailored to diverse geographies and adapted to cater the needs of various kinds of brands. With our virtual events arena and Metacommerce world, users can enjoy limitless attendee capacity, gamification features, and transaction opportunities. We have recently introduced VOSMOS Events, a versatile platform that allows individuals and organisations to effortlessly create dynamic and secure virtual events, whether they are small gatherings or large-scale productions.

What sets VOSMOS apart from other companies operating in the same domain?

At VOSMOS, we prioritise interoperability, recognising its significance in ensuring the long-term success of the Metaverse space. Our platform is designed to seamlessly integrate with other platforms, fostering a truly interconnected Metaverse experience. By embracing this approach, we actively contribute to the growth and collaborative potential of the industry.

Another distinguishing factor of VOSMOS lies in our unwavering focus on scalability. Our platform is built to effortlessly handle a vast number of users while maintaining exceptional performance and stability. This scalability makes it an ideal choice for diverse applications, including events, commerce, and more.

How do you envision the future of the Metaverse and its impact on technology, marketing, branding, and communication?

I envision a future where the Metaverse revolutionises technology, marketing, branding, and communication. The Metaverse will become an integral part of people’s lives, transforming how we interact with digital content and each other. In terms of technology, the Metaverse will drive innovations in virtual reality, augmented reality, and artificial intelligence. It will enable immersive experiences that blur the line between physical and digital realms, enhancing how we work, learn, entertain, and collaborate.

For marketing and branding, the Metaverse will provide unprecedented opportunities to engage and connect with audiences. Brands will create immersive virtual experiences that allow consumers to interact with products and services in innovative ways. Personalisation and customisation will become key as brands adapt their strategies to this new medium.

Communication will evolve as the Metaverse enables richer and more immersive forms of interaction. Virtual meetings, events, and social gatherings will become commonplace, transcending geographical boundaries. Collaboration will flourish, fostering new levels of creativity and productivity.

Could you share some of the innovative products, services, and solutions that VOSMOS offers in the Metaverse and virtual experiences space?

At VOSMOS, we offer a range of innovative products, services, and solutions in the Metaverse and virtual experiences space. Our flagship product, VOSMOS, is a cutting-edge Metaverse platform that combines the power of virtual reality, augmented reality, and immersive technologies to create virtual shopping experiences or Metacommerce. Brands can showcase their products on VOSMOS Metaverse in virtual stores, allowing customers to browse, try on, and purchase items in a virtual environment.

Additionally, we have launched a DIY Virtual Events platform, which enables both companies and individuals to host interactive and engaging virtual events. This platform offers features such as virtual conference rooms, networking spaces, and customisable avatars, providing a seamless and immersive event experience for participants.

Furthermore, we provide customized technology solutions tailored to the specific needs of our clients. This can include integrating augmented reality try-on technology, virtual reality product simulations, and personalised customer data analytics, among other advanced functionalities. Through these innovative products, services, and solutions, VOSMOS empowers brands to leverage the full potential of the Metaverse and virtual experiences, enhancing customer engagement, driving sales, and delivering memorable interactions in the virtual realm.

In your opinion, what are the essential skills and qualities required to succeed in the rapidly evolving field of virtual experiences and the Metaverse?

Succeeding in the rapidly evolving field of virtual experiences and the Metaverse requires a unique set of skills and qualities. First and foremost, adaptability is crucial. The ability to embrace change, learn new technologies, and quickly pivot strategies is essential in a dynamic environment. Creativity and innovation are equally important. This field demands constant ideation and the ability to think outside the box, pushing the boundaries of what’s possible in virtual experiences. A strong understanding of user experience and design principles is vital to create immersive and engaging environments.

Collaboration and networking skills are essential for building partnerships and fostering industry connections. The Metaverse thrives on interconnectedness, and successful professionals must actively seek out collaboration opportunities and nurture relationships. Lastly, a visionary mindset is critical. Having a clear understanding of the future potential of the Metaverse and the ability to anticipate trends and consumer needs will position individuals for success.

How do you ensure that VOSMOS stays at the forefront of technological advancements in the Metaverse industry?

At VOSMOS, we prioritise staying at the forefront of technological advancements in the Metaverse industry. We achieve this through several key strategies. Firstly, we have a dedicated team responsible for researching and exploring emerging technologies and trends in the Metaverse space. This team conducts thorough studies, experiments, and prototypes new features and functionalities to ensure we are up to date with the latest developments.

Furthermore, our collaborations and partnerships play a vital role in keeping us informed about cutting-edge technologies and best practices. By engaging in knowledge exchange and collective expertise, we can stay ahead of the curve. Partnering with technology providers allows us to gain early access to new tools and platforms, enabling us to evaluate their potential and provide valuable feedback to shape their development.

Active participation in industry conferences, events, and workshops related to the Metaverse is another way we stay at the forefront. These engagements provide opportunities to network, learn from industry leaders, and stay updated on the latest advancements. By combining these strategies, we ensure that VOSMOS remains at the forefront of technological advancements in the ever-evolving Metaverse industry, enabling us to deliver innovative and exceptional experiences to our users.

Could you share any exciting projects or collaborations that VOSMOS has been involved in recently?

At VOSMOS, our journey has been marked by an array of captivating projects that showcase our commitment to innovation. One remarkable undertaking involved the creation of immersive virtual tours for the hospitality industry. We developed an exceptional experience that allowed users to explore hotels and resorts with unparalleled realism, transporting them to stunning destinations from the comfort of their own devices.

In another endeavour, we undertook the ambitious task of designing a futuristic city, meticulously crafting intricate details and immersive simulations for a prestigious organisation based in the Middle East. This project exemplified our dedication to pushing the boundaries of imagination and constructing visionary digital landscapes. Additionally, we embarked on a venture that revolutionised the real estate industry. By providing potential customers with the ability to visualize and customize the interiors of their flats, we empowered them to envision their dream living spaces with astonishing clarity and personalisation.

Furthermore, we established a groundbreaking coaching center within the Metaverse for an educational company. By creating a virtual learning environment, we removed the limitations imposed by physical space, enabling students and learners to engage with educational content in a dynamic and interactive manner.

Our work also extended to establishing virtual stores for emerging brands in their start-up phase. Through these innovative virtual storefronts, we harnessed the potential of the Metaverse, enabling these businesses to connect with their target audience in novel and engaging ways, propelling their growth and success.

How do you see the integration of the Metaverse into our everyday lives, and what are the potential benefits and challenges associated with it?

I believe the integration of the Metaverse into our everyday lives is transformative. It offers boundless potential for connectivity, work, learning, and entertainment. The benefits include enhanced global collaboration, immersive entertainment experiences, and personalised education. However, challenges must be addressed, including privacy, security, and accessibility concerns. At VOSMOS, we are committed to overcoming these challenges through secure and immersive experiences, prioritising user privacy and ethical practices. We collaborate with industry partners, invest in research and development, and improve accessibility to ensure widespread adoption. We envision a future where the Metaverse seamlessly integrates into our lives, unlocking new possibilities for individuals and businesses.

As the CEO of VOSMOS, what is your long-term vision for the company?

As the CEO of VOSMOS, my long-term vision for the company is to establish ourselves as a leader in the industry by driving innovation and delivering exceptional value to our clients. Over the next five years, I aim to achieve this vision by focusing on key areas.

Firstly, I believe in the importance of innovation and technology leadership. We will invest in research and development to create cutting-edge mar-tech solutions that address the evolving needs of marketers. By developing unique products or services that provide a competitive advantage to our clients, we can stay ahead of the curve and offer them innovative solutions.

Secondly, we will adopt a data-driven approach. We will prioritise the development of advanced analytics capabilities, leveraging artificial intelligence and machine learning. By harnessing the power of data, we can provide our clients with deeper insights into their target audience, helping them optimise their marketing campaigns and achieve better business outcomes.

Seamless integration and automation will also be a focus area. We will develop integrations with popular marketing platforms to streamline workflows and eliminate data silos. Automation will simplify repetitive tasks, allowing marketers to focus on strategic initiatives and maximize their productivity.

Lastly, we will prioritise delivering a personalised customer experience. By leveraging customer data, behavioral analytics, and AI-driven personalisation techniques, we will help our clients create relevant and engaging marketing campaigns that resonate with their customers on a deeper level. By executing these strategies, VOSMOS will solidify its position as a leader in the industry, empowering marketers with innovative solutions, data-driven insights, streamlined workflows, and personalised customer experiences.

What advice would you give to aspiring entrepreneurs who are interested in entering the Metaverse and virtual experiences industry?

My advice would be to first deeply understand your target market. Identifying their needs, pain points, and aspirations is crucial for developing a product that truly addresses their requirements and delivers value. Additionally, assembling a strong team with expertise in technology, user experience, and design is essential for creating an immersive and engaging experience within the Metaverse. Staying updated on the latest technological trends and innovations is also vital as the Metaverse is a rapidly evolving space. Being adaptable and open to pivoting based on market feedback and trends is essential. Finally, embracing the opportunities within the Metaverse to innovate and create value is key for entrepreneurial success in this growing market.