Metro Brands launches flagship premium brand BioFoot in India

Footwear retail chain, Metro Brands Limited is all set to elevate the footwear industry in India and change the way consumers experience foot wellness care. The footwear major introduces consumers to BioFoot – the country’s one-of-its-kind custom foot solutions brand, launched at Colaba, Mumbai.

With an aim to increase awareness about the health and wellness of one’s feet. The store offers a best-in-class curated range of experiences, services, and products to provide solutions for foot related ailments. Consumers can purchase footwear solutions (customized (3D) insoles and shoes) for various foot related concerns including heel pain, flat feet, bunions, corns and calluses and even diabetes-related foot issues, helping them manage foot pain, improve performance and comfort in everyday life.

Consumers who visit the store begin their in-house experience by booking a foot scan, which will help them know their feet better. This will be followed by the in-house experts recommending the right footwear or customized insoles for feet corrective measures. Post this, the customer can either buy a pair of comfortable shoes from existing premium brands, order a customized 3D insole that can fit into their current shoes, or order a brand-new pair of personalized shoes made from scratch. They can also opt for a consultation and a medicated pedicure.

“BioFoot is a revolution in the footwear-technology and wellness space, and we are delighted to introduce our customers to this unique experience at our flagship BioFoot store in Mumbai. Post the pandemic, we have seen an increase in the need for health and wellness among consumers. Being leaders in the footwear industry, we wanted to meet these demands head on and set trends that prioritise the wellness and wellbeing of our consumers. This experiential store that celebrates ‘foot-fit-footwear’ is a step in that direction. We look forward to welcoming happy feet at the store and sending back healthy feet,” said Mr. Nissan Joseph, CEO, Metro Brands.

Designed in a soothing, earthy palette of colours, the store has product offerings for both men and women from renowned international brands including FitFlop, Clarks, Brooks, Adidas and exclusively from Aetrex, OS1st and Orthofeet. This range includes slippers, shoes, formals, and casuals for all occasions as well as footwear for diabetics and those suffering from heel pain, flat feet, heel spur and bunions.