MFine launches #StepsForYourHeart campaign

MFine, in view of World Heart Day, has launched #StepsForYourHeart campaign showcasing health as the first priority especially in these unprecedented times by using “Every Walk is a Heart Walk” tageline. The video was created with the aim of showing people how easy it is to include walking as part of their daily routine, and how it is also the simplest way to take a literal step towards better health. The video shows the different fun, easy and even quirky ways of walking - all of them helping the heart. 

As per the ICMR India State-level Disease Burden initiative, cardiovascular diseases were ranked number one in the list of diseases that led to the deaths among both men and women, across age groups. But what is deeply concerning is that 45% of deaths due to CVDs occur in the working age group of 30-69 in the country. CVD-risk prevention is one of the important priorities among India's sustainable development goals. Results of a study published in JAMA shows that 7,000 steps were enough to protect against heart complications.

Being active for even 30 minutes a day can improve one's heart health. While this is a well-known fact oft-repeated by doctors, it is mostly ignored by users. 

As a part of the campaign, MFine has also kickstarted a walking challenge in collaboration with StepSetGo, where users can be rewarded for taking steps to improve their heart health and also be nudged to make it a part of their daily routine. The challenge will also be opened up to the employees of MFine's corporate clients, taking this campaign far and wide.  

Arjun Choudhary, Co-founder & CBO, MFine, said: “Cardiovascular diseases (CVDs) have become the leading cause of mortality in India. Experts suggest that simple lifestyle changes, such as including 30 mins of physical activity in the daily routine, can be a good start towards improving one's heart health. This World Heart Day, MFine wants to show people that with an activity as simple as walking, they can begin to take literal steps towards improving the health of their hearts.”