MG Motor salutes #TheEssentialPeople in the times of worldwide crisis

Enthusiastic, empathetic and efficient! These are the people who are working non-stop, going great lengths, taking risks, serving selflessly to make sure we stay safe at home. These are #TheEssentialPeople in times of crisis and lockdown in the country. These are the people providing all of us with essential services to keep our lives running smoothly. MG Motor salutes #TheEssentialPeople in a unique way with a campaign film, live on social media handles of Morris Garages India.

In the current circumstances while most of us are home trying to keep ourselves and our families safe against Covid-19, there are people who are going out every day to help keep things running. Whether it is the garbage collector or the doctors…they are out there to help people.

Conceptualised and designed by Cheil India, #TheEssentialPeople campaign, is to show our gratitude towards them.

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One of the trending topics, in the days of a lockdown, is essential services. But look carefully and you will notice the people behind these services, going great lengths, taking risks, serving us selflessly and fearlessly as we stay home and practice social distancing. These people deserve our gratitude and recognition. 
At MG, we want to give them a special name. Shall we call them #TheEssentialPeople from today? Share this video and if you know any Essential Person, please tag them so we can all thank them with a shout out. #TheEssentialPeople . . #ThankYou #EssentialServices #StayHomeStaySafe #StayHomeSaveLives

A post shared by Morris Garages India (@mgmotorin) on Mar 31, 2020 at 4:02am PDT