Mi India unveils a new TVC for its Mi TV Series
Mi India, India’s number one smartphone and smart TV brand, recently unveiled their latest TVC for Mi TV series in India. The brand film highlights Mi TV’s huge prevalence across diverse groups in India and Mi India’s commitment to make smart TV technology highly accessible to everyone.
Mi India is the No 1 Smart TV brand in India for the past 9 consecutive quarters with 22 percent market share as of Q2 2020. Mi TV’s are powered by a new and refined version of PatchWall designed specifically for the Indian consumers. PatchWall is India’s most comprehensive content platform on TVs with deep integration of 23+ Content Partners including Netflix, Prime Video, Hotstar etc., content from 16+ languages and a number of unique features. Delivering greater convenience to Mi Fans and consumers, Mi India has 700 service centers that are authorised for Mi TV repairs, offering efficient after sales solutions.
Capturing Mi Fans and Mi TV customers, the ‘Kiska Hai’ campaign showcases that Mi TVs are deeply ingrained among the Indian consumers. It also offers a common fundamental feature that every Mi TV user is deeply connected with, the Mi TV remote. The fun and quirky advertisement features Puppy Bruno stealing the Mi TV remote and running with every passerby who looks at the puppy runs behind him saying - ‘woh mera hai’ - showcasing users deep connect with the remote. It further highlights the distinctive features of the newly launched Mi TV Horizon Edition series with the all new bezel-less design and Mi TV’s in-house VPE (Vivid Picture Engine) taking the user’s home entertainment experience a notch higher. The TVC draws parallels to Mi India’s famous smartphone campaign - Kiska Baja, which brings out the familiarity of Mi ringtone across different users.