MIB advisory on inclusion of classification rating in publicity material

The Ministry of Information & Broadcasting (MIB) has issued an advisory on inclusion of classification rating in promotional and publicity material.

The Code of Ethics for online curated content under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, inter alia provides for classification of content into age-based categories, inclusion of the classification rating and consumer advice for their programmes in any print, television, online promotional or publicity material, and prominent display of the classification rating specific to each content in such material.

MIB has advised publishers of online curated content to take note for appropriate action in terms of display of age-based classification rating in advertisements and other promotional material published by them on various media platforms.