mid-day announces its â€œWEunCOVER Mumbaiâ€ campaign
mid-day has always been true to Mumbai, connecting with its reader for the past 37 years to bring the best in news, entertainment and what the city has to offer. Defining this very essence, mid-day launches its new campaign “WEunCOVER Mumbai”. The campaign focuses on the brands inherent strengths, the breaking stories and specials that are unique to the paper.
Sharing his views, Sandeep Khosla, CEO, mid-day infomedia ltd. says, "For team mid-day this is not just another campaign line, it symbolizes the conviction that goes into our work each day. WEunCOVER Mumbai is an extension of what the brand stands for. Unlike other papers, mid-day leaves no stone unturned to bring to the Mumbaikar, the absolute truth behind the news,uncovering even those aspects that others miss out on;
The campaign charts out an independent path for the brand; reinforcing the stance that mid-day has and always will continue to cover Mumbai like none other, even if it means going that extra mile to uncover more than what meets the eye.