Midas Awards 2012: The World's best financial advertising announces call for entries

The World's Best Financial Advertising™, presented by the Midas Awards, announced its Call for Entries.  The Midas Awards is the only international competition to recognize excellence in financial advertising and marketing on a global scale.

 

Since 2001, the Midas Awards has honored the World’s Best Financial Advertising™ in banking, brokerage, insurance, mutual fund, credit card, real estate, accounting, and consulting.  The Midas Awards invites entries in four specific categories:  Consumer & Business-to-Business Communications, Corporate Communications, Craft & Technique, and Best Use of Medium. 

 

In 2011, the competition received entries from 34 countries around the world, experiencing a 29% increase in entries. The Midas Grand Jury awarded two King Midas Awards, 22 Gold Ingots, 41 Silver Ingots, and 63 Finalists.  Publicis New York earned the King Midas Award in Products & Services/Moving Image category for “Stephen Wiltshire Film” for client UBS, and The Martin Agency of Richmond, Virginia earned a King Midas Award in Mixed Media for their “freecreditscore.com Band Search.” 41? 29! Istanbul was the most awarded agency in the 2011 Midas awards, earning three Gold Ingots, four Silvers Ingots, and two Finalist Certificates. 

In 2010, commemorating the 10 year anniversary of the competition, the Midas Awards announced the creation of the Midas Report, an annual report that recognizes the most successful companies in the financial advertising and marketing communications industry.  The report uses a creative ranking system based on points earned within the Midas Awards competition. Prominent companies honored in the 2011 Midas Report include: 41? 29! Istanbul, Turkey; Publicis New York, USA; The Jupiter Drawing Room, South Africa; and Fred & Farid Paris, France.

 

The Midas Grand Jury is comprised of client and agency leaders from the creative and marketing disciplines, as well as internationally recognized experts in financial policy and communications. Jury panels award Midas Gold and Silver Ingots to the highest scoring entries in each category.  The King Midas Award is recognized as the “Best of Show.”

 

The deadline to enter the 2012 Midas Awards is September 21st, 2012.