Mindshare bags business worth Rs 50 cr

Mindshare has won in accounts of Bharathi Cement, Coromandel International, Xenos Technologies, Stallion Garments, Fresh & Honest cafe, and Club Mahindra's digital business, among others. The agency's Hyderabad office has been assigned the duties for T.I.M.E and Russell's Spoken English businesses.

Both Bharathi Cement Corp and Coromandel International Ltd are based in Hyderabad. Bharathi Cement Corp, which is currently present only in South India, is a part of Hyderbad-based Sakshi Group controlled by YS Jagan Mohan Reddy.

Coromandel International, part of the Rs 15,646-crore Murugappa Group, is a leading company manufacturing a wide range of fertilizers and plant protection products.

Mindshare already handles the entire SRM Group's portfolio, including the recently launched Tamil magazine "Puthiya Thalaimurai', besides several blue-chip clients such as Ashok Leyland, Ford, Sun Network, and GRT Group, among others.