Mindshare India bags communications mandate for Maruti Suzuki

Maruti Suzuki on Thursday selected Mindshare India as its new communications agency. Shashank Srivastava, Senior Executive Director - Marketing and Sales, Maruti Suzuki India, confirmed this to Adgully.

Dentsu India previously handled the account. It's estimated that the account is worth roughly Rs 1200 crore.

“We have had a very good and long relationship with Dentsu X. However, we now are looking for increased efficiency by integrating our Digital and Traditional media planning & deployment," said Sashank Shrivastava

“With the considerable expertise of Group M both on media planning and also technology front we are looking to scale new levels of synergy." he added

Lintas C:EX, a Mullen Lowe Lintas Group agency, was added to Maruti Suzuki India's creative roster in June 2022. The auto major is currently collaborating on generating inventive solutions and marketing campaigns with Hakuhodo India, Densu Impact, and Lintas C:EX.