Mindshare tops the chart: RECMA Billings Report

The RECMA billings report for India has been released; which states that the Indian media agency business has grown 12 percent in 2011.

 

 Out of the 19 Indian agencies evaluated, Mindshare leads the chart with maximum billings in the year 2011. Mindshare’s billing has crossed $ 1,000 million in 2011 with a growth of 10 per cent over the last year. The agency’s billing in 2011 has been recorded at $ 1,050 million against $ 955 million in 2010. Mindshare has 18.6 per cent of industry share in 2011. The independent agency Madison Media follows next, with a growth of 15 percent.

 

ZenithOptimedia has recorded the maximum growth rate of 40 per cent in 2011 over the previous year. Maxus, Starcom MediaVest, OMD and DDB Mudra Max have registered 25 percent growth this year.

Independent agency Media Direction and Havas Media’s MPG and TME are some of the agencies that have recorded a decline in billings in 2011.