MMA Impact Mumbai: Forging the future of marketing with AI

MMA Global India proudly presents the IMPACT Mumbai Edition 2024: Marketing in the Age of AI - Inspire, Innovate, Integrate - a theme that transcends the conventional, urging us to reimagine the fabric of marketing strategies through the lens of AI.

Scheduled for April 24, 2024, at the heart of this year’s MMA IMPACT is a drive to move beyond the buzzwords, offering actionable insights, use cases, and forward-thinking solutions that help overcome roadblocks to harness AI's capabilities in marketing - from personalisation and customer experience to analytics, automation and more. The one-day event will convene industry leaders, innovators, and decision-makers in a series of discussions and presentations that promise to reshape the future of marketing.

The 2024 edition boasts a robust lineup of partnerships with leading entities such as Amazon Ads, InMobi Glance, Nielsen, CNBC TV-18, Spotify, Lovechild by Masaba, EY, Dabur, BrandMusiq, and more, alongside leading advertising and media partners. These collaborations underscore MMA’s commitment to delivering industry-leading content and fostering an environment of thought leadership.

A highlight of the day is the power-packed fireside chat on AI marketing maturity featuring Prasanth Kumar, MMA India Co-Chair and CEO of South Asia GroupM, alongside Tushar Vyas, Chief Strategy Officer at WPP India & President of GroupM South Asia, moderated by Shibani Gharat of CNBC-TV18. Attendees can expect a dynamic agenda to follow, with sessions that cut across crucial aspects of AI in marketing - from crafting smarter experiences with AI, music, emotions & AI, real-world AI use cases in marketing; and why marketers have a seat at the table in the growth of AI - it'll be a learning experience for the marketing fraternity waiting to unlock AI's value.

Moneka Khurana, Country Head & Board Member of MMA Global India, shares, "We help marketers lead the imperative for marketing change in ways that enable future breakthroughs while optimising current activities. IMPACT 2024 goes beyond just Marketing in AI as it is committed to driving narratives that encompass the life stages of a marketer's AI journey through ‘Inspire, Integrate and Innovate,’ whilst navigating the complexities of AI adoption and use cases across diverse industries. It's a unique community learning platform that brings together the best in class from across the ecosystem to jointly traverse the path of AI in marketing and seek inspiration from one another."

Seats are fast-filling so register soon for a unique and dynamic learning experience  - https://go.mmaglobal.com/e/133171/impactindia2024-register/8tzmh1/1399875783/h/MM1Tw6vqrr6jEBkBL1hOOHifiPyboFsZMDJvuzc0voA

MMA Global India is part of the APAC region of MMA Global. Comprised of over 800 member companies globally and 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing while relentlessly delivering growth today. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo, encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with the unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success and propels business growth. Now actively marshalling AI responsibly in marketing, we are fixated on maximizing enterprise value creation, ensuring that MMA’s members remain at the forefront of this decade’s most important technological revolution.