MOBEXX Awards: Isobar India is Mobile Advertising Agency of the Year
The industry got together last evening (October 25, 2017) at The Leela Ambience, Gurugram, to applaud the best of the best work done in mobile marketing and advertising at the first ever MOBEXX Awards 2017. A total of 72 awards were given away amid loud cheers across four broad categories – Industry Sector Awards, Discipline Awards, Special Awards and Outstanding Awards.
Constituted by Adgully, MOBEXX Awards seek to set industry-wide benchmark in Mobile engagement and be a true marker for Mobile initiatives that are innovative, creative and effective.
Isobar India walked away with the Mobile Advertising Agency of the Year Award. Swati Viswanathan of Isobar won the Adgully Young Guns – Agency award. These apart, Isobar India bagged 10 metals, which included 5 Gold, 2 Silver and 3 Bronze.
The Mercedes AMG 50th Anniversary campaign fetched mCanvas Advertising a Gold and the Most Creative Mobile Campaign of the Year Award.
The Most Innovative Mobile Campaign of the Year Award was secured by iProspect India for the HDFC PayZapp campaign.
The ABP Live News App was declared the Best Mobile App of the Year. AppSmartz was adjudged the Best Mobile App Developer of the Year.
Himanshu Arora, Business Head, Isobar India:
“MOBEXX is a very potential and futuristic platform. I think mobile is the key, mobile is the future and as a country, we are moving in this direction. As an agency, we are proud to be the Agency of the Year and especially in the mobile app category. It is very overwhelming to receive these Awards, the team has done a great job. We have been doing some brilliant campaigns since last year. It is really motivating and we are now more confident that we are moving in the right direction and so is MOBEXX.”
Swati Viswanathan, Media Manager, Isobar India (winner of Adgully Young Guns awards):
“I am thankful to Adgully for having such an Award, recognising the mobile platform. Given that mobile is growing, it is a very big opportunity for us. I would like to take a special mention here of Priyanka Shah, my mentor, who really taught me well to be truly passionate about mobile and within the span of one year, got me here. I want to tell the digital planners that a lot of opportunities are there in the mobile domain, you just have to keep your eyes and ears open. India is a country booming with people using mobiles, so just get out there and be creative.”
Kushal Kaushik, Director - Creative Strategy, Sparkt (Metals tally includes 5 Golds for Star Plus Nayi Soch, POW Bandhi Yuddh Ke, Nach Baliye 8):
“Mobexx is a good representation of the hard work and the extra mile that we go to make a difference for our clients’ businesses. So, thank you for appreciating our efforts.”
Amit Duggal, VP - Digital and Mobility Services, OmnicomMediaGroup (Metals tally includes 1 Gold, 1 Silver and 2 Bronze):
“It’s amazing to win such a prestigious award. This helps us ensure that the team is motivated enough to do better work for our clients and win more such awards.”
MOBEXX Awards 2017 were presented by SonyLIV and powered by Zee TV. Voot came aboard as the Digital Partner, while BTVi was the Telecast Partner. Digital Creative Partner was Pivotroots, and IBOX was the Media Showcase Partner.