Mogae Media picks Rakesh Gopal as Sr. VP - Monetisation

Rakesh Gopal, who was with the India Today group, last with Mail Today, as Head - Impact for Delhi, East and South India for 3Ã‚½ yrs, has joined Mogae Media as the national No. 2 for Monetisation. He will be Senior Vice President, based at the company's Delhi headquarters.

A graduate in commerce from Delhi University, with an MBA degree to boot, Rakesh has more than 20 years of experience in media sales. His earlier stints were with The Pioneer and the Hindustan Times ' where he was Manager Key Accounts (media marketing), as also with DNA where he was GM Marketing and was actively involved in DNA's launch, one of the biggest in Indian print media.

Welcoming Rakesh to Mogae, Ms. Tanya Goyal, Executive Director, Mogae Group says, "Rakesh is a matured professional with very good client outreach. He will be one of the leaders for Mogae in monetizing mobile as a medium."

"I have spent two decades in media sales, largely in print. I see mobile as the new game-changer in the media business ¦ which is why I am here to evangelise a new catalyst of change," says Rakesh Gopal.

Mogae Media is the new venture of veteran ad-man Sandeep Goyal focused on mobile monetization. Mogae has an exclusive tie-up with Airtel, India's largest telecom operator. In recent weeks, Mogae has attracted Pavan Chandra (from Vivaki), Atishi Pradhan (from Contract), Tushar Dhingra (from BIG Cinemas), Rahul Kishore (from Zenith Optimedia) to its new enterprise.