Mogae Ties Up With Idomoo Of Israel

Mogae Media today announced their exclusive partnership with Idomoo of Israel, to offer personalised videos, enabling brands to deepen their customer engagement by addressing their customers individually, with a customized video uniquely tailored to their needs. These videos will be delivered on smartphones, all wire-free devices, as well as on PCs and desktops.

Idomoo is a Tel-Aviv based company, which pioneered a global platform to create personalised videos. Idomoo have a strong track record of serving leading companies in the telecom, financial services, utilities, health and retail space, throughout the US, South America and Europe. Their customer communications expertise delivers measurably improved conversion, sales, customer retention and loyalty. Some international clients of Idomoo include Amazon, Alibaba, Barclays, Cadbury’s, Chevrolet, Hilton, Starbucks, Visa and Vodafone.

“Idomoo’s existing Personalized Video Cloud Platform, allowing partners to create, en masse, data-driven live-action videos, targeted at individuals, as well as extracting content from any website and molding it into videos created on-the-fly will now be exclusively available in India through Mogae Media. Mogae will enable consumer brands to engage with their customers through personalized, real-time videos. This unique solution will help brands deliver on the promise of customer personalization – moving each customer emotionally to deliver the most effective customer engagement, as it combines both of the most powerful technologies: video and personalization on a massive scale,” says Sandeep Goyal, Chairman Mogae Media.

Mogae Media, is co-promoted by Sandeep and Tanya Goyal, former JV partners of Dentsu in India. Mogae is today the market leader in mobile solutioning and mAdvertising. Mogae raised Rs. 100 crores last year from Renuka Ramnath’s Multiples PE. The Idomoo solutions will be part of the offering of Mobocracy, the end-to-end mobile agency launched earlier this year by Mogae.

“Customised video engages users like few other formats. Now advertisers can touch each customer with a unique story, tailored to their individual needs. Customers will appreciate the special attention, relevance and excitement that personal videos deliver. And most importantly in today’s performance driven world, this unique solution fuels ROI, by boosting acquisitions and driving retention with profound customer interactions,” adds Tanya Goyal, Executive Director, Mogae Media.

Mogae already has clients lined up for Idomoo’s innovative, new-age solutions that are especially relevant to create stickiness and better ROI on the mobile device. Campaigns start right away for a new age bank, a top-end auto brand, two e-commerce players and a large telecom operator.

Leena Sharma, COO, Mobocracy will lead the India initiative on this partnered venture with Idomoo. The Mob, launched recently by former Dentsu NCD Nitin Suri, and Chraneeta Mann, ex-NCD of Rediffusion, have been roped in to provide the creative solutioning for the Idomoo videos in India.