Momspresso launches new division Momsights; appoints Neha Gahlaut as Head
Momspresso, India’s largest user-generated content platform for moms & women, announces the launch of its research & insights division,MomSights. Momspresso’s Momsights will be a dedicated division leveraging the wide-ranging content pertaining to moms & women and the captive audience across the country that the platform possesses. To spearhead this new division, Momspresso brings in Ms. Neha Gahlaut, an expert in the field of research and insights.
Neha brings with her more than a decade of rich experience with premier research agencies and international brands in India, including AC Nielsen and IMRB International. Neha joins Momspresso from L’Oreal India Pvt. Ltd., where she worked in the research and insights role for more than 4 years. She has also been a successful entrepreneur, establishing a profitable restaurant in Bangalore. Her expertise in mining key insights that contribute to strategic decisions for businesses and understanding consumers across markets and categories will definitely benefit Momspresso in more ways than one.
Momsights offers new age research solutions to brands as it realizes the fact that today’s brands and marketers are in the flow of taking right but quick decisions as their consumers are also demonstrating similar behavior – Momsights leverages technology to directly reach out to the right target audience, capture their thoughts and translate them into actionable inferences for brands and marketers in record time with utmost accuracy. This new division will act as specialist for consumer brands to build quick and flexible online solutions.
Momspresso believes that nobody understands moms and women better than themselves. It attracts 16 Mn users every month, which generates strong insights on subjects as diverse as pregnancy, parenting, baby care, health and nutrition, teenage and adolescent issues, beauty, fashion, travel, entertainment and many more.
Speaking on the hiring announcement, Prashant Sinha, Co-Founder & COO, Momspresso said, “We are glad to announce the launch of MomSights. With this platform we aim to bank on our vast pool of content and help brands engage with this audience to get insights. We are pleased to have Neha on board at this crucial juncture in our journey, as she has rich domain experience and we are looking forward to leverage her capabilities and expertise to help brands get closer to their consumers.
Commenting on her appointment, Neha Gahlaut said, “Throughout my career, I have been fortunate enough to come across various learning opportunities which have helped me sharpen my research skills. Along with my new team, I aim to work with this huge pool of data pertaining to moms and women that Momspresso has curated over the years, and work towards creating a platform that brands and marketers can leverage for their products and consumer understanding. I am confident that Momspresso will give me the opportunity to further enhance my existing skillset by interacting with and catering to an entirely new set of target audience with novel yet interesting needs and preferences.”