Mother’s Recipe embraces direct-to-consumer model

Food brand Mother’s Recipe has launched its redesigned website. This transformation marks a significant step forward in the brand’s mission to become the largest Indian food brand, offering an extensive range of high-quality products that cater to the diverse needs of its valued customers.

Mother’s Recipe has just unveiled its revamped website, ushering in a fresh and modern look, coupled with an enhanced shopping experience. The website’s new design boasts a contemporary aesthetic, making navigation and product discovery more intuitive and visually appealing. Customers can now explore an expanded range of offerings with ease, providing an all-round improved experience. Furthermore, the website has been optimised for mobile, tablet, and laptop devices, ensuring that shoppers can access their favorite products conveniently from any device, all while enjoying faster loading speeds.

In addition to its sleek appearance, Mother’s Recipe’s new website also brings convenience to the forefront. With a stellar 99% order success rate, customers can trust that their purchases will be processed efficiently and accurately. The website now offers a variety of payment methods, including UPI and digital wallets, catering to diverse preferences. The checkout process has been refreshed, eliminating unnecessary complications and streamlining the path to completing a purchase. Moreover, the addition of multilingual capabilities makes the website accessible to a broader audience, embracing diversity and inclusivity. Mother’s Recipe is committed to ensuring a user-friendly and delightful shopping experience for all, and this website transformation is a testament to that commitment.

Commenting on the new launch, Sanjana Desai, Executive Director, Mother’s Recipe, said, “Our existing business naturally progressed into the ever-evolving and rapidly growing eCommerce space due to its increasing acceptance among a larger target group, especially millennials for their daily needs. The new digital platform is designed to provide our customers with an improved buying experience. It aims to blend the speed and convenience of e-commerce transactions with the trust and reliability that comes with the Mother’s Recipe brand.”

Mother’s Recipe boasts a robust presence in both retail and online stores, including giants like Amazon, Blinkit, and Big Basket, ensuring that its products are easily accessible to all, anytime and anywhere. Mother’s Recipe is currently offering a flat 25% discount on select products for a limited time, with conditions applying.