banner image banner image
 

Mother Dairy Extends Association with Delhi Daredevils for IPL

Milk and milk products major Mother Dairy has renewed its sponsorship deal with Delhi Daredevils for second year in a row, with the new season of the T20 cricket extravaganza starting on April 5, 2017. As a part of this association the Mother Dairy brand will be seen as the principal sponsor of the Delhi Daredevils team jersey with the logo placed on the lead arm. Along-with the jersey visibility, Mother Dairy logo will be evident at key spots on match days. With the promise of Happy Food Happy People; the brand will also leverage this platform to engage its key stakeholders including farmers, consumers & ex-servicemen booth operators, making them feel special while recognising their contribution to the nation. 

Speaking on the association, S Nagarajan, Managing Director, Mother Dairy, said, “Our association with Delhi Daredevils stays as a natural choice for us since both the brands have grown in Delhi and loved by Delhi-ites. This prolonged association with the team is a matter of joy for us as it gives us an opportunity to further strengthen our bond with the residents of this city. Also, the cricket extravaganza is adored by all age groups, specially the younger generation, who are now moving towards a healthy lifestyle. Hence, we see it as a perfect fit for our delightful and nutritional dairy products. We are confident that this association will further enhance the relationship between the fans of Delhi Daredevils and Mother Dairy. We wish the team all the best for the upcoming season.”

On this association, Mother Dairy will soon be launching a mass campaign at the Company’s select booths across the National Capital Region, giving an opportunity to the cricket fans to express their passion and support for their team. In addition, the brand will also launch a series of social media engagements with consumers to pep up the association. 

Elaborating on the partnership, Hemant Dua, Delhi Daredevils CEO stated, “We are delighted to extend our relationship with Mother Dairy. Both brands, besides having their origins in Delhi, also communicate a healthy lifestyle and thus are perfect partners. Our squad enjoys Mother Dairy products and are thrilled to have them continue as our partner this season. We are looking forward to cheering our fans with our performances, both on and off the field, with our exciting young squad.”

The Delhi Daredevils franchise is owned by the GMR Group. The Delhi Daredevils have a strong line-up for the season and are mentored by Rahul Dravid. This year’s squad will have Zaheer Khan, Ankit Bawne, Khaleel Ahmad, Corey Anderson, Murugan Ashwin, Sam Billings, Carlos Brathwaite, Pat Cummins, Shreyas Iyer, Angelo Mathews, CV Milind, Amit Mishra, Mohammed Shami, Chris Morris, Shahbaz Nadeem, Karun Nair, Rishabh Pant, Pratyush Singh, Kagiso Rabada, Navdeep Saini, Sanju Samson, Shashank Singh, Aditya Tare and Jayant Yadav.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing