Motion Content Group, Mindshare India & Britannia Marie announce My StartUp Show

GroupM's Motion Content Group and Mindshare India, in partnership with Britannia Marie Gold is excited to announce Britannia Marie Gold My StartUp Show Dhonni Meyer Upakkhan. The show aims to encourage enterprising women who have great ideas but lack the expertise or wherewithal to get started. It is currently being aired on the weekends on Star Jalsha 5-5:30 pm.

Celebrity film star Parambrata Chatterjee will host the show, which includes a jury consisting of Joita Sen – Director Senco Jewellers, Keya Seth – CEO- Key Seth Aromatics, Rochita Dey – Director -Sree leathers and a couple of guest entrepreneurs. The show highlights inspiring stories and expert advice, providing a valuable resource for women who are looking to start their own businesses. Viewers can tune in to Star Jalsha to watch the exciting journey of 50 women entrepreneurs as they pitch their innovative business ideas to an esteemed panel of experts from various industries.

Amin Lakhani, CEO, Mindshare South Asia said, “We are proud to partner with Britannia Marie Gold and Motion Content Group to bring India's first Only Women Entrepreneurs Show to television. This unique initiative aligns with our commitment to promoting diversity, innovation, and entrepreneurship in India. We are excited to witness the journey of these talented women entrepreneurs and provide them with a national platform to showcase their ideas and inspire others."

Ashwin Padmanabhan, President - Investments, Trading, and Partnerships, GroupM – India, said, “We are thrilled to announce the launch of Britannia Marie Gold My StartUp Show Dhonni Meyer Upakkhan with Britannia Marie Gold as its Title sponsor. This show is a celebration of the unstoppable spirit of aspiring women entrepreneurs, fuelled by the passion to grow their businesses. This ground-breaking television initiative not only provides a valuable platform for women entrepreneurs to showcase their talents but also inspires the next generation of female business leaders in India."

Britannia Marie Gold, known for its support of women's empowerment initiatives, is all set to bring its startup campaign for homemakers to television. The initiative, which has successfully supported over 40 startups led by homemakers across the country since its inception in 2018, has now created a special segment to acknowledge the entrepreneurial talent hidden among homemakers in West Bengal. The show will witness startup ideas getting acknowledged by an esteemed panel of jury members, who will provide guidance and support to the budding entrepreneurs. For the first time, viewers will be able to witness the journey of homemakers turning into successful entrepreneurs, as they showcase their innovative business ideas on national television.