Motivator appoints Maulshree Joshi as National Creative Director

Motivator, a media agency from the house of GroupM, has appointed Maulshree Joshi as the National Creative Director. Maulshree has been with GroupM since Nov’07 and has had an exemplary journey, contributing to building the content practice agnostic of media.

Maulshree would be reporting to Rabe Iyer, MD, Motivator. She will work closely with business teams and senior client leads.

Her highly lauded, awarded campaigns and initiatives include the scripting of GroupM’s first AFP show Mallika-e-Kitchen and conceptualisation of the ‘Boost Sachin Anthem’, achieving the fastest ever million digital views of any branded content in India so far. She has also scripted India’s first virtual reality show on DD-Alpenliebe Magar Ke Nagar. She has further been awarded the PepsiCo Star for radio campaigns by Pepsi.

Speaking on the new development, Rabe Iyer, MD, Motivator said, "Maulshree comes in with a unique advantage of creative craft and a decade of experience, working with planners, traders, media owners, creative artists, directors, visualisers, digital communication planners, mobile specialists, CRM experts and expert data analytics personnel in the top agency network of India. Our endeavour is to consistently execute creatively, ideas for our brands on the back of our data centricity and globally backed grasp of the emerging digital world; Maulshree is best poised to contribute to it."

Maulshree Joshi on her role said, “Today data and content are the two key pillars of any successful brand communication and I have been fortunate to work with clients who were the early-adopters to acknowledge the importance of content. I am now immensely delighted to be a part of Motivator and looking forward to contribute ‘content-fully’ towards its aggressive growth in the industry.”

Motivator has been one of the fastest growing agency in India on the back of integrating multiple disciplines and practices. The agency’s current client base includes Havells, Honda Cars, Redington and Ingram, Himalaya Consumer Division, Ola Cabs, Essilor, Yamaha, LIC, Hungama.com, Bajaj Finserv, Kalyan Jewellers, Pepperfry.com and Hike Messenger.