Moving Trumpet launches interactive advertising on-the-move!

Fulfilling the dream of every Brand Advertiser Moving Trumpet Communications introduces the interactive advertising concept utilizing the free time of the customer riding in Radio taxis while commuting. 850 Mega cabs with the medium will be launched and moving in the city on July 1st 2012. Moving Trumpet Communications interactive is New Delhi’s first 3G based radio taxi entertainment system service. Interactive Taxi Advertising provides a unique platform for a marketer giving him an opportunity to Engage, Interact and deliver to a prime and scalable audience.

 

Partnering with MEGA that pioneered the concept of Radio Taxis in India MTC interactive is being introduced on a fleet of 850 Premium Radio Taxis operating out of the busiest Airport in India, Indira Gandhi Terminal 3 and handles Corporate Travel for various organizations. With 850 systems rolling on these Premium Radio Taxis, the systems will be viewed by over 10,000 passengers daily.

 

Radio Taxi Passengers, are a very niche and affluent set of audience. Mostly used by Frequent Fliers that comprise of Senior to Mid Level Executives, Businessmen and Tourists. These passengers have Unrivaled Spending Power, who are regular consumers of Premium Goods & Services. With Defined and Difficult to reach TV Dark Audience it offers a great platform for the marketers.

 

Adapted from the technology and innovation being used across the world, this domain has been customized after much research on the technology to make it more suitable for both the Radio Taxi audience and Brand Marketers in India. Commenting on the medium and its benefit, CEO Gautam Bhirani says “Interactive Taxi Advertising has been used by Marketers across the World for its efficiency. It works very well for marketers as they get a platform to Interact and Engage difficult-to-reach demographic of urban consumers who are on the move with limited time to consume other forms of media. With Journeys lasting over 40-45 minutes it gives ample time to absorb in-depth media messages with few distractions, assuring higher rates of absorption and recall “

 

Vishal Gupta, Chairman & Founder Moving Trumpet commented “With Radio Taxi Business booming in India and with the 3G technology available now it is the right time to offer this unique platform to the Marketers in India. SCALIBILITY plays a very important role in this medium, overseas it has worked very well because of the large fleets and with Mega Cabs we get great numbers making it a viable marketing tool. “

 

On his association with Moving Trumpet Communication Kunal Lalani, MD Group Mega commented “Radio Taxis across the World have been using this medium. It adds value to the fleet and also generates additional revenue through advertising. We are looking forward to exploring this medium in association with Moving Trumpet Communications". Mega Cabs is part of Rs. 1000 crores Group Mega and India’s first GPS/GPRS Radio Taxi Service provider. Launched in 2002 in Delhi, Mega Cabs today offers its truly world-class services in Mumbai, Kolkata, Bengaluru, Chandigarh, Amritsar and Ludhiana. Mega Cabs owns and operates a fleet of over 2,500 cabs currently.

 

The medium is truly unique exposure opportunity with a key and hard to reach target audience that delivers quantified result and limit media wastage. Smartly Conceptualized, MTC interactive will have fresh Video content from its Digital Content Partner - Indo Asian News Service. Commenting on the same Mahesh Daga, CEO, Indo-Asian News Service (IANS) said “For us, this is an exciting new platform for delivering news and entertainment content. It adds to the repertoire of mediums we serve, spanning print, internet, radio, SMS and television"

 

"Consumers will love the visual and text content provided by IANS, a market leader in the digital content space in India, and advertisers will find this an equally compelling medium to make their pitch and reach out to a highly-targeted and focused audience," Daga added.

 

IANS India Pvt. Ltd. is one of South Asia’s leading media organizations and provides news- and information-related products across the full spectrum of old and new media platforms. IANS today is providing its services in different fields such as in the area of consultancy, contract publishing, media consultancy, mobile content, IT solutions etc. in addition to its flagship, the English news wire service with a clientele which spans across the globe.

 

After prolonged travel and research, the MTC interactive systems have been customized for the Indian Market. They were designed keeping in mind that the devices will be on for good 16-18 hours in a day and will be roughly used. With uneven Roads in the city the devices have industrial quality springs and rubber making it shock proof which keeps rebooting away. The medium is flexible enough to customize and adapt the campaigns with time sensitive needs. Apart from being visually appealing the device is innovative as it is also interactive; with android based technology the devices are connected to Web Server which also provides health monitoring of the devices and Reports for the Advertisers.