Mpower Financing appoints Madhushri Verma as Strategic Comm Lead

MPOWER Financing, a mission-driven fintech firm and the leading provider of education loans to promising international students and Deferred Action for Childhood Arrivals (DACA) students, has announced its appointment of Madhushri Verma as Strategic Communications Lead. 

In her new role, Madhushri will spearhead public relations and corporate communications for MPOWER Financing's global business, including India. She will work closely with the CEO and Director of Corporate Strategy from MPOWER’s office to develop and fuel MPOWER’s strategic communications.

Madhushri has over eight years of experience in corporate communications (both internal and external), brand management, public relations, reputation management, and crisis communications. In 2021, she was selected to India’s regional PR Awards’ 40 under 40 list in the startup PR segment.

“We are delighted to have Madhushri Verma as a part of the MPOWER team,” said Mr. Ashwini Kumar, General Manager (India) and Vice President of MPOWER Financing. “Her depth of knowledge in the field of communications will help us develop an impactful communication strategy and brand value. Madhushri’s vast experience, core values, and capabilities make her uniquely suited for this role at MPOWER Financing.”

Speaking on her appointment, Madhushri remarked, “Access to financing for education resonates with me personally. Coming from a middle-class family, I can't emphasize enough the importance of education.” She continued, “Being part of MPOWER will be an exciting new phase for me, and I admire the brand for its mission and work culture. I am indeed thrilled to be part of the team that MPOWER is trying to fulfill for deserving students globally including students from India.”

Madhushri is a specialist in brand management, public relations, reputation management, and corporate communications. Before joining MPOWER, she was associated with startups like Samunnati, DriveU, Medibox, and KisanKraft. She started her professional journey as a business development intern at the Federation of Small Businesses (FSB) in the UK. Madhushri has earned a master’s degree in public relations from the University of Bedfordshire and a bachelor’s degree in media science from NSHM, West Bengal University of Technology.